Billboard Women in Music 2025
Variety has added additional programming to its 2025 Entertainment Marketing Summit, Presented by Deloitte, on April 24 in Los Angeles. Jennifer Storms, Chief Marketing Officer, NBCUniversal Television & Streaming; JP Richards, President, Worldwide Marketing, Lionsgate Films; Martha Morrison, Head of Marketing, Pixar, 20th Century Studios, Walt Disney Animation; and Michelle Hooper, EVP Head of Marketing, Searchlight Pictures have now joined the Entertainment Marketing Chief Keynote Roundtable, also including Dwight Caines, President, Domestic Marketing, Universal Pictures and Christian Parkes, Chief Marketing Officer, Neon.
Stephanie Gibbons, President, Creative, Strategy and Digital, Multi-Platform Marketing, FX, along with Dawn Yang, Global Head of Entertainment Partnerships, TikTok, will join the “The Anatomy of a Fan Favorite Campaign” panel.
Gayle Troberman, Executive Marketing Advisor, iHeartMedia will join China Widener, Vice Chair and US Technology, Media and Telecommunications Industry leader, Deloitte, for a conversation about novel ways iHeart is reaching audiences.
“The Business of Bravo: How Brands Tap into the Bravosphere” panel will feature Alison Levin, President of Advertising & Partnerships, NBCUniversal and Dorit Kemsley of “The Real Housewives of Beverly Hills” for a conversation on how brands are tapping into the fandom of the Bravosphere across all platforms.
Heidi Montag and Spencer Pratt will join the summit to discuss how the reality couple took social media by storm to drive their brand across music and entertainment.
Additionally, Rohith Nandagiri, Managing Director, Deloitte Consulting LLP will moderate the previously announced panel “Master Class in World-Building – The Force of the Entertainment Franchise.”
The event will now feature a conversation with David Croyé, founder and CEO of JustWatch, discussing new strategies to grow overall box office.
Darren Abbott, Chief Brand Officer, Hallmark, and Kristine Segrist, VP, Global Head of Consumer Marketing, Canva have joined the panel, “The Right Stuff – Impact Marketing Roundtable.”
The session, “From Players to Creators: How Gamers Are Shaping the Creator Economy,” will feature Jarell Thompson, VP of Gaming, Havas Play, and Angelique Hernandez, VP, Portfolio Lead, Havas Play.
Jo Fox, SVP Marketing, ESPN, and Adam Deutsch, Managing Director, Deloitte Consulting LLP, will discuss what it takes to build broad audiences for sports programming.
“To thrive in today’s entertainment landscape, the industry should embrace innovation and adaptability. This means understanding younger audiences, using technology to personalize content and advertising, and exploring new distribution and monetization strategies,” said Doug Van Dyke, vice chair, Deloitte LLP and U.S. telecom, media and entertainment sector leader. “Variety’s Entertainment Marketing Summit brings together top industry leaders to discuss these pivotal shifts, and Deloitte is proud to return as the presenting sponsor, driving conversations on the future of entertainment.”
Attendees will get to experience the Pinterest Premiere Café for coffee and networking throughout the day.
New speakers join already announced programming including a keynote conversation with HOORAE, featuring Issa Rae, Founder & CEO, HOORAE; Monique Francis, Head of Marketing, HOORAE; Talitha Watkins, President & Head, ColorCreative; Montrel McKay, President of Development & Production, HOORAE; Stephanie Diaz-Matos, Head of Music Supervision & Library, Raedio.
The Entertainment Marketing Summit will also feature previously announced keynote from Nicholas Sparks on how the bestselling author and producer creates stories that are beloved by readers and filmgoers all over the world.
Space is limited, register today: https://events.variety.com/entmar2025.
