Prepare for the snake – the Year of the Snake, to be exact! It’s time to get your guests ready for the celebration. Luckily, there are plenty of ways to do this with email campaigns.
But how do you stand out from the crowd? What kind of eye-catching subject line should you use? And what promotions should you include in your emails?
If you need some inspiration, we’re here to help. Take a look at these eight real-life Lunar New Year email marketing examples from our customers to kick off your campaign planning.
Lunar New Year email marketing examples from Revinate’s APAC customers
1. InterContinental Singapore (Singapore)
Example 1
Subject line: Enjoy up to 20% early-bird savings on Lunar New Year goodies
Segment:
All guests as of March, 2024
Why do we love this campaign?Lunar New Year is a time to share unique delicacies with your loved ones, and InterContinental Singapore understands this perfectly. Guests can not only celebrate the day at the property but also bring a piece of the experience home by purchasing their Lunar New Year goodies. These include all the traditional must-haves alongside innovative festive treats — with a 20% discount.
Including photos of the products is always a great touch, as it gives guests a clear idea of what they can look forward to.
Example 2
Subject line: [5 Days only] Enjoy 25% super early bird savings Lunar New Year takeaways
Segment:
Guests with reservations OR
Guests from the lobby lounge OR
Guests of the restaurant
Why do we love this campaign?The saying goes, “The early bird gets the worm!” This is exactly what InterContinental Singapore promises in their Lunar New Year promotion. Customers who make reservations within five days will receive a 25% discount on their Lunar New Year treats.
For those looking to enjoy a celebration at home with their loved ones while indulging in top-notch cuisine, this offer is perfect. The delectable image of the dish is sure to ignite the audience’s imagination and entice them with the possibilities of a holiday feast.
The campaign was strategically aimed at individuals who would appreciate the property’s food, considering their past activities, such as dining at the restaurant or booking a room.
Example 3
Subject line: Wishing You a Blissful Lunar Niu Year
Segment: Have made reservations
Why do we love this campaign?Who doesn’t love a gif? InterContinental in Singapore showed just how effective a bit of animation can be when they sent a simple, yet engaging Lunar New Year greeting to guests who had made reservations.
This is an example that you can easily follow. And if you leverage a solution like Revinate Marketing, you can browse unlimited interactive images or add your own to make sure the media elements are on-brand and eye-catching.
2. Royal Garden Hotel (UK)
Subject line: 🎉 Happy Lunar New Year! 🐉
Preview text: Embrace the Year of the Dragon with Our Exclusive Menu 🐉
Segment:
Contact list of the hotel restaurant
Signed up to hear updates from the hotel restaurant
Why do we love this campaign?An exclusive Lunar New Year dinner at the Royal Garden Hotel? Yes, please!
This campaign is a fantastic example of ancillary revenue done right. It invites guests to celebrate the Lunar New Year with a special dining experience at the hotel’s restaurant, creating a sense of exclusivity and occasion. By offering limited tables for this event, the campaign taps into the power of urgency and exclusivity, encouraging guests to book early. Not only does this enhance guest experiences with traditional delicacies and a festive ambiance, but it also drives additional revenue for the hotel beyond room bookings. By celebrating such a culturally significant event, the Royal Garden Hotel fosters emotional connections with guests while maximizing its resources — a perfect recipe for success.
3. Holiday Inn Express Manila Newport (Philippines)
Subject line: 🥠🧧 HIEx LUNAR NEW YEAR SPECIAL: FORTUNE FOR TWO 🧧🥠
Segment: Reachable people
Why do we love this campaign?Lunar New Year is the perfect excuse to spoil your guests even more — and Holiday Inn Express Manila Newport nails it with this thoughtful offer. Special breakfast, early check-in, late check-out, welcome drinks, and food credits are all excellent perks individually, but bundling them together as a special Lunar New Year package takes it to the next level.
This campaign creates incredible value for guests, making their stay feel more festive and indulgent while increasing the likelihood of bookings. By offering this bundle for stays booked between February 1st and 11th, the hotel also creates a sense of urgency, encouraging guests to secure their stay early. It’s a win for both the guests, who feel pampered, and the property, which boosts revenue during the celebration.
4. Goodwood Park Hotel (Singapore)
Subject line: Gong Xi Fa Cai!
Segment: Guests who’ve completed double opt-in who are newsletters subscribers and/or are on the marketing communications direct email list
Why do we love this campaign?Here’s another short and sweet example, this time by Goodwood Park Hotel. This campaign was crafted to reach a lot of people, not only those who made reservations, which is what InterContinental Singapore went for.
Sending your database list a virtual card is the easiest way to reach out to them during key dates such as Lunar New Year. You can also send a follow-up message with offers to those who open the first email, using that as a filter in your segmentation.
Start crafting your own Lunar New Year email campaigns
We hope these Lunar New Year email campaigns are helpful for you as you start crafting your own messages. Just remember to segment your database — and don’t shy away from combining multiple offers.
If you’d like to see more campaign examples, including more generic ones from our global customers, view our inspirations page. Want to learn more about how you can use email marketing to boost your direct bookings? Explore our marketing solution.
