CHMWarnick, the leading hotel asset management and owner advisory services company to the hospitality investment community, announced today the launch of Proph+IT™, an innovative business intelligence platform designed to revolutionize how hotel owners and operators collect, analyze, and respond to performance data to improve investment returns.
In an era where hoteliers utilize multiple reports across countless platforms and sift through massive amounts of data, decision-making becomes overwhelming and time-consuming. Proph+IT™ eliminates these issues by streamlining critical performance metrics across entire portfolios—empowering users to make smarter, faster decisions.
Owners and operators deserve a platform that transforms financial metrics into strategic clarity. With Proph+IT™, we are not only streamlining the data collection process, we are providing actionable insights that drive results and optimize asset value. With Proph+IT™, identifying operational inefficiencies and finding hidden profit opportunities is easier than ever,” said Olsen. “This platform empowers owners and operators to shift from reactive reporting to proactive decision-makingProph+IT™ lead, Derek Olsen, Managing Director/EVP, CHMWarnick
Key Features:
Seamless Integration: Built on Microsoft Power BI and Excel, Proph+IT™ integrates effortlessly into existing workflows with no lengthy onboarding process.
Pre-Mapped Systems: Proph+IT™ is already mapped to the chart of accounts for the major brands and more than 15 leading third-party management companies.
Unmatched Detail: With over 63,000 individual line items, users can dissect detailed labor and productivity metrics, food and beverage expenses, and key insights at an unprecedented level.
Dynamic Dashboards:Customized views to track portfolio-wide KPIs or drill down into individual properties for a deeper look into performance anomalies.
Industry Benchmarking: Unlock the power of Proph+IT™ by benchmarking current and forecasted performance of individual hotels and portfolios across dozens of performance KPIs and labor productivities.
Enhanced Efficiency: Automating the collection and analysis of P&L statements, forecasts, budgets, and other reports, Proph+IT™ frees up time for owners and operators to focus on strategy and actionable insights.
Cloud-Based Accessibility: View data from your PC, tablet, or mobile device at your desk, on a plane, or in a car through Proph+IT™’s cloud-based platform.
Proph+IT™ currently powers CHMWarnick’s asset management platform, which has included over 400 hotels and has successfully informed strategies across all property types and tiers. Due to growing demand from clients and industry partners seeking a more efficient and actionable way of distilling performance metrics, CHMWarnick is making the platform available to the broader investment and management communities for the first time.
To see Proph+IT™ in action and learn how it can enhance your portfolio performance, visit chmwarnick.com/ProphIT, or email [email protected] to schedule a demo.
About CHMWarnick
CHMWarnick is the preeminent provider of hotel asset management and owner advisory services. The company asset manages over 50 hotels comprising approximately 22,000 rooms valued at roughly $12 billion and is advising on development projects valued at over $2 billion. CHMWarnick’s hotel owner advisory services include asset management, hotel planning and development, acquisition due diligence, owner-entity accounting, management/operator selection, negotiation, capital planning, and disposition strategy. CHMWarnick is the thought leader in hotel ownership issues and asset management practices and has ten offices nationwide, including locations in Boston, New York, Phoenix, San Francisco, St. Augustine and Washington, D.C. For more information, contact 978.522.7000 or visit www.CHMWarnick.com. For the latest company news, follow CHMWarnick on Twitter @CHMWarnick and LinkedIn.
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