Aethos, Europe’s fastest-growing hospitality brand and members’ club, is set to make a bold entrance into London this summer. The highly anticipated acquisition of the Nobu Hotel London Shoreditch building by Limestone AG marks a new chapter for Aethos, bringing its signature blend of vibrant culinary concepts, well-being, and community-driven hospitality to one of the capital’s most dynamic neighbourhoods.
Located in the heart of East London, the 164-room hotel will be fully reimagined to reflect Aethos’ core values. At the centre of the transformation will be an elevated space for Aethos members, a curated community for more-seekers – those seeking more connection, more experiences, more travel, and more well-being. Members will have access to thoughtfully designed lounges, private meeting areas, and a dynamic social calendar that mirrors the creative spirit of Shoreditch. Spaces will be redefined to bring life and vibrancy to the property, bridging the best of Shoreditch with an innovative culinary concept. The property will also feature a boutique spa focused on holistic well-being alongside a longevity-focused training studio using cutting-edge technology.
With existing properties across Europe, and soon Mallorca and Madrid, Aethos continues to reshape modern hospitality. The opening of Aethos London Shoreditch will bring the brand’s ethos—”The Rules Are Different Here”—to the UK.
Hotel website
Nobu Hotel London Shoreditch10-50 Willow StreetLondon, EC2A 4BHUnited Kingdom
+44 20 7683 1200
LondonUnited Kingdom
