TLDR
Qara secures $2.6 million funding led by strategic investors for its MEA-based supply chain tech solutions. Qara’s digital ecosystem authenticates products, connects supply chain entities, and utilizes AI for data-driven decisions. Expansion into Saudi Arabia through NTDP’s Relocate Initiative supports Qara’s alignment with Vision 2030 goals, aiming to revolutionize B2B2C marketing and distribution efficiency.
MEA-based supply chain tech startup Qara has secured $2.6 million in a funding round led by strategic investors. Qara’s digital ecosystem enables manufacturers to authenticate products, connect across the supply chain, and leverage AI for data-driven decisions.
The funding supports Qara’s entry into Saudi Arabia under the National Technology Development Program’s (NTDP) Relocate Initiative, facilitating tech integration into the Kingdom’s rapidly growing ecosystem aligned with Vision 2030 objectives.
Having already collaborated with 35 manufacturers to authenticate over 28 million products and connect with 50,000 supply chain users across Egypt, KSA, and Kenya, Qara aims to revolutionize B2B2C marketing, improve distribution efficiency, and safeguard brand integrity.
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Key Takeaways
With tools like the “Asly” app, which combats counterfeiting and enhances customer trust through QR-based product verification, Qara addresses pressing supply chain challenges while driving digital transformation. By expanding into Saudi Arabia, Qara strengthens its foothold in the MEA region, empowering businesses with scalable and secure solutions that align with regional digital transformation goals and Vision 2030’s emphasis on innovation and technology.
