AI in hospitality isn’t just about chatbots—it’s about automation, efficiency, and data-driven decision-making. At ITB, Chris Egan of Cendyn emphasized that the most impactful AI applications are often behind the scenes, streamlining revenue management, marketing optimization, and business intelligence. Instead of just enhancing guest experiences, Cendyn is using AI to cut routine tasks, speed up decision-making, and maximize profitability.
A major priority for Cendyn is reducing time-consuming processes. By integrating generative AI into CRM and analytics, hotels can now identify trends, optimize digital ad spend, and fine-tune pricing strategies in real time.Egan also noted how AI is changing search and booking behaviors, with travelers shifting toward conversational, intent-driven queries. For hotels, the real challenge isn’t just adopting AI—it’s ensuring their entire tech stack is AI-ready to keep pace with industry shifts.
Looking ahead, Cendyn is already testing 10 AI-driven proof-of-concept projects, all aimed at directly boosting hotel profitability. Egan predicts that by next year, the industry won’t be asking if AI belongs in hospitality—but how far it can go.
Key Takeaways
AI’s biggest impact is operational – Cendyn is automating revenue management, marketing, and business intelligence to help hotels make smarter, faster decisions.
Generative AI is optimizing hotel profitability – AI-driven CRM and analytics are streamlining trend identification, ad spend, and pricing strategies in real time.
Guest search behavior is shifting – AI is driving a move toward conversational, intent-based booking queries.
AI adoption requires full tech stack readiness – Hotels must integrate AI-ready solutions across their entire digital ecosystem.
Cendyn is investing in the future – With 10 AI-driven proof-of-concept projects underway, the company is focused on driving measurable revenue impact for hotels.
AI isn’t just a trend—it’s becoming the foundation of smarter hospitality operations. And for Cendyn, the question isn’t whether AI belongs—it’s how fast the industry can embrace its full potential.
Chatbots, Robotics & AI
