Aimbridge Hospitality EMEA has experienced strong growth in the first quarter of 2025, signing nine new properties and adding over 1,300 guestrooms to its portfolio.
The new additions include six hotels owned by Danish real estate group ProArk, which will operate under the Mercure brand in Bedford, Cardiff, Harlow, Nottingham, Telford, and Birmingham. This collaboration with Accor strengthens Aimbridge’s relationship with the global hotel chain.
“We’ve had a really positive start to 2025, welcoming so many new properties to our portfolio in a matter of months proves testimony to our position as a trusted operator across multiple verticals and brands. The nine new additions enrich our portfolio, leveraging our experience and expertise for these major brands. Work is already underway in close partnership with each property’s general manager and their wider hotel teams to help each site create exceptional guest experiences as well as generate positive results for hotel owners. The dual branded Hyatt Place and Hyatt House Leeds are another welcome addition to our vast portfolio of UK and European hotels and offer something different for both leisure and business travellers in the growing, vibrant city of Leeds. “The concept for the impressive Azotea roof top bar and restaurant was developed by our in-house food and beverage team, and they have been working alongside our hotel team to bring this engaging vision to life.” David Anderson, divisional president at Aimbridge EMEA
Other signings include Hilton Garden Inn Birmingham Airport, Hyatt Place Leeds, and Hyatt House Leeds, further expanding Aimbridge’s presence in key UK locations.
In 2024 we saw guest satisfaction scores increase across the board following Aimbridge’s investment in in-depth customer service training for all hotel teams and guest experience development at each of the properties. “This is a trend that’s already continuing into this year and we’re looking forward to mirroring these high levels of customer satisfaction at each of the new properties we’re working with in the months to come.David Anderson, divisional president at Aimbridge EMEA
With these recent additions, Aimbridge Hospitality EMEA is continuing its growth in the European market, while also maintaining strong guest satisfaction across its properties.
Aimbridge Hospitality
Aimbridge Hospitality is the world’s leading global hospitality management company. A trusted operator of over 80 globally recognized lodging brands and distinctive luxury and lifestyle assets, Aimbridge delivers compelling results for hotel owners by leveraging proprietary data and insights as an authority in key markets and destinations, while creating exceptional guest experiences. Aimbridge continually strives to set the new standard in hospitality excellence, leading the industry into the future through a wealth of unmatched resources and best-in-class supplier agreements, while recruiting and developing top industry talent in all key verticals and geographies. To learn more, visit www.aimbridgehospitality.com. Connect with Aimbridge on LinkedIn.
