For the first time in its history, Air France has launched its signature home fragrance, AF001. To create this fragrance, the airline called on the talents of Francis Kurkdjian, master perfumer and artistic director of Maison Francis Kurkdjian. This is yet another opportunity for Air France to showcase the excellence of French expertise all over the world.
Starting on January 15, 2025, this home fragrance will gradually be introduced at the entrance to certain Air France lounges at Paris-Charles de Gaulle, as a welcome gesture at the start of a journey. Customers will discover the fragrance in the lobby, the lounge, and the La Première suites, as well as in the lounges located in terminals 2E halls L and M, 2F and 2G. Air France will be gradually using the fragrance in its other lounges in Paris and around the world over the coming months.
Evoking a feeling of space, calm and light, AF001 accompanies travelers in style. Its comforting musky scent, combined with mimosa from the south of France, adds a sunny, natural vibrancy. Created with hints of jasmine and rose, its delicate floral aura takes travelers on a real olfactory journey, capturing a specific moment in time.
AF001, the first journey is a fragrance
A reference to the legendary Concorde flights between New York and Paris in the late 1970s, the name AF001 immediately evokes the world of Air France and the codes specific to air travel. It also reminds travelers of their very first journey.‘I’m very proud to have created Air France’s first signature home fragrance,’ said Francis Kurkdjian. ‘It was the illusion of a ray of sunshine on the wings of an aircraft that inspired me to create this light, fresh and comforting home fragrance’.
‘The Air France travel experience now elevates all five senses: sight, with the haute couture uniforms of our staff, our cabin interiors, and the meticulous design of our lounges, taste with the delicious dishes on the menu on board, touch with the soft fabrics of our seats, sound with our playlists on board, and now smell with this prestigious signature fragrance’ added Fabien Pelous, SVP Customer Experience at Air France.
The result of over two years’ work, this fragrance reveals an additional sensorial experience that enhances the company’s identity. It’s the first part of a journey that celebrates the French art of living in its entirety.
About Francis Kurkdjian
Francis Kurkdjian began his career in 1995, and that same year created ‘Le Mâle’ for Jean Paul Gaultier, one of the world’s best selling perfumes. He has created iconic fragrances for Guerlain, Dior, Armani, Jean Paul Gaultier, Narciso Rodriguez, Elizabeth Arden, Acqua di Parma, Versace, Ferragamo, Lanvin, Van Cleef & Arpels, Elie Saab and Burberry. He was the first master perfumer to open his own bespoke fragrance workshop in 2001. Named Chevalier des Arts et Lettres in 2008, his fragrances have won numerous international awards. Francis Kurkdjian is Artistic Director of the House that bears his name, and Creative Director of Parfums Christian Dior.
About Maison Francis Kurkdjian
Maison Francis Kurkdjian was co-founded in 2009 by Francis Kurkdjian and Marc Chaya, with the aim of spotlighting perfumers and olfactory creation. The founding duo have applied their complementary talents to conceive a new territory of free expression in contemporary fragrances – sensual, generous and multi-faceted – where the perfume is naturally the hero. Under their vision, it has become a recognized player in the world of high-end perfumes. Maison Francis Kurkdjian has been part of the LVMH Group since 2017 and is present in over 800 ultra-selective outlets in some sixty countries around the world.
About Air France
Since 1933, Air France has been promoting and highlighting France throughout the world. With an activity divided between passenger transport, cargo transport and aeronautical maintenance, Air France is a major air transport player. More than 38,000 staff that make up its workforce are committed on a daily basis to offering each customer a unique travel experience.
Air France, KLM Royal Dutch Airlines and Transavia make up the Air France-KLM Group. The Group relies on its powerful hubs at Paris-Charles de Gaulle and Amsterdam-Schiphol to offer a vast international network. Its Flying Blue frequent flyer program has over 17 million members. Air France and KLM are members of the SkyTeam alliance which has a total of 18 member airlines.
Air France has set itself ambitious sustainable development targets and is working to reduce and support projects that absorb and store carbon from the atmosphere in natural carbon sinks. As part of the Air France ACT program, the company is committed to reducing its CO2 emissions per passenger-km by 30% vs 2019, meaning -12% absolute CO2 emissions. This ambition is supported by major investments to renew its fleet with a new-generation more fuel-efficient aircraft, the development of use of more Sustainable Aviation Fuel, and the generalization of eco-piloting.
Featured image credited to Laurent Humbert
