In this episode of Focus, we’re at ITB Berlin, the world’s largest travel trade show, where Albania is showcasing its tourism sector. With a growing number of visitors, the country is focusing on expanding its tourism infrastructure while balancing sustainability.
At ITB Berlin, Albania is presenting its tourism development plans. With a steady increase in visitors, the sector now plays a significant role in the economy.
Prime Minister Edi Rama outlines efforts to expand infrastructure while maintaining environmental conservation. From coastal areas to mountainous regions, Albania aims to diversify its offerings.
Officials stress the importance of balancing growth with sustainability, as the country continues to position itself within the European tourism market.
