Amadeus is proud to announce the expansion of its digital media solutions for destinations and airlines in the Asia Pacific (APAC) region. This builds on years of successful operations for hospitality customers in Europe, the Middle East & Africa (EMEA), and the Americas.
Amadeus works with hotels, destination management organizations (DMOs) and convention & visitor bureaus (CVBs) on their strategic marketing campaigns. Using digital media powered by Amadeus’ proprietary Demand Side Platform (DSP), these customers can launch tailored digital marketing campaigns to better reach and convert travelers. Airlines can also now use these digital media services to reach potential travelers at scale.
Amadeus’ digital media solutions allow destination and airline customers to showcase their offerings to potential visitors and remain top of mind with ads at every step of the shopping journey, from inspiration to booking. In addition, hotels, DMOs, and airlines can demonstrate the value of these media campaigns by tracking in-destination arrivals and return on ad spend (ROAS). Specifically, for DMOs, this provides the unique opportunity to connect media metrics with in-destination arrivals.
The Singapore Tourism Board, one of Amadeus’ first local clients in the APAC region, recently collaborated with Amadeus on a campaign that achieved significant success.
“Our collaboration with Amadeus has delivered outstanding results, beyond our expectations,” says Janice Yap, Senior Manager, Central, Southern & Eastern Europe, Singapore Tourism Board. “The optimized cost per acquisition (CPA), impressive ROAS, and the unique in-destination arrivals attribution method are a testament to the strategic execution and advanced technology provided by Amadeus. The powerful advertising solution, paired with in-depth travel insights and expertise of the Amadeus team, allowed us to precisely target our audience, ensuring maximum engagement and conversion. We couldn’t be happier with the outcome.”
Scott Falconer, Executive Vice President, Media Solutions, Hospitality, adds, “We are excited to be offering our media solutions to customers globally. Through precise travel-specific targeting and algorithms, destinations and airlines are better equipped to achieve their marketing goals and reach new audiences as they shop and book. We look forward to strengthening our partnerships across the travel industry.”
To learn more about Amadeus digital media solutions for the travel industry, visit our website.
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