“Assassin’s Creed Shadows” has become the the Ubisoft-developed franchise’s second-highest selling title ever at launch.
On Saturday, Ubisoft announced that the Feudal Japan-set game had crossed 2 million activations. In internal communications obtained Monday by Variety, the developer told employees that player engagement is at “record levels” and that “feedback across moderated, verified platforms — those less affected by review bombing — remains incredibly positive.”
Though no specific sales numbers have been revealed for the game, a source within Ubisoft has confirmed to Variety that “Shadows” had the next-best Day 1 sales revenue for an “Assassin’s Creed” title behind only 2020’s “Valhalla.” The title also marks Ubisoft’s best Day 1 launch of any game on the PlayStation digital store.
Out of the total activations, PC activations account for around 27% of total activations, with Steam “playing a significant role” in that figure. On the gaming platform, “Shadows” has already surpassed 2018’s “Odyssey’s” “all-time peak” stat for concurrent users.
The 14th major installment in the action role-playing game franchise, “Shadows” launched March 20 after multiple release date delays.
On Sept. 25, 2024, Ubisoft made the decision to delay “Assassin’s Creed Shadows” from its planned Nov. 15 release until Feb. 14. But on Jan. 9, the developer announced the game would be delayed again, pushing the Feb. 14 launch to March 20. At the time, Ubisoft said the second push “will allow the team to better incorporate the player feedback gathered over the past three months and help create the best conditions for launch by continuing to engage closely with the increasingly positive ‘Assassin’s Creed’ community.”
