As the go-to platform for parents, BabyYumYum.com launched its annual Parent Choice Product Awards 2024 on 1 October and during the same month, collected over 400,000 votes from parents who selected their favourite brands from over 50 categories. The Parent Product Choice Awards results have become an invaluable guide for parents over the past six years, recognising products and brands that prioritise quality and consumer trust. There was an increase of 23% in voters from 2023. An extensive list of brands are nominated and the results are determined by community feedback and detailed data analysis.
“With our commitment to introducing our parenting community to innovative and trustworthy products, the awards have become a contemporary guide for our loyal community. In an ever-changing market, our Parent Product Choice Awards provide essential insights about brands and consumer trends, highlighting brands that consistently deliver quality products,” says BabyYumYum founder and CEO, Amanda Rogaly.
Recent observations and the impact of a tough economy indicate a significant shift in consumer loyalty, as parents explore diverse brands seeking better value, while established premium brands have had to adapt to withstand intense competition. In the last two years, we have seen a surge in retail-owned competitor brands emerging head-on with premium products, driving price wars that benefit consumers in the short term, yet risk brand equity in the long run. As premium labels face commoditisation, it becomes increasingly important for these brands to build consumer confidence through strong brand communication, messaging and awareness.
“Despite the recent shift to value brands, fully-fledged brand-building communication has lagged leaving consumers with few compelling reasons to spend the extra R2. A focus on opinion and testimonial lead communication when it comes to promoting pregnancy and baby products is often hit-and-miss. It is crucial for branded communication to be targeted, informative and engaging to effectively reach the right audiences who are hungry for information as they navigate the scariest time of their lives,” adds Miles Benfield, strategic partnerships and new business at BabyYumYum.
Key influencing factors for Gen Z parents
South African Parents particularly, Gen Z who are coming into the mix now, are navigating a complex economic landscape with several critical factors, which are influencing their choices in product selection for their children. They want brands they can trust and that fit into their lives.
Congratulations to the following brand winners:
Brand Winner
Runner Up
Best Bath Range for babiesJohnson’s BabyEpi-maxBest Wet WipesJohnson’s BabyPampersBest Bum Cream and Baby Body creamBennettsBepanthenBest Kids SuncareEpi-Max Junior & BabyNivea SunBest Disposable NappiesPampersHuggiesBest Cloth NappiesBam+Boo BabyBiddyKinsBest Nappy BagWoolworthsBambinoBest Baby Feeding AccessoriesTommee TippeeNUKBest Breast PumpTommee TippeeNUKBest Baby Bottle SteriliserTommee TippeePhilips AventBest Baby BottleTommee TippeeNUKBest Toddler Furniture (Chairs, walkers, Tables etc.)BambinoBounceBest Maternity Breast PadsClicks Made 4 MomCarriwellBest Baby ProofingBabies R UsClicks Made 4 BabyBest infant/Kids Nasal SprayBennettsSterimarBest Infant TeethingTeejelProdolBest Kids Pain and Fever BrandCalpolPanadoBest Immunity Supplements/Vitamins for KidsCréche GuardZinplex juniorBest Probiotic/Gut Health for Kids Zinplex JuniorReuterinaBest Growing up MilkNido 3+NankidBest Kids SnacksPurityNestlé CerelacBest Kids JuicesPurityClicks Made 4 BabyBest Kids TeaLaager Tea4KidzPurity RooibosBest Baby RetailerClicks BabyBaby CityBest PharmacyClicksDis-ChemBest Kids ToysDisneyFisher-PriceBest Kids and Family RestaurantSpurWimpyBest Pre-natal VitaminPregOmega PlusPregnavit MBest Stretchmark CareBio-OilHappy EventBest Pregnancy ShakeFuturelife Mothers FoodMom2BBest Maternity ClothingAckermansWoolworthsBest Car SeatChiccoChelinoBest Pram/StrollerChelinoChiccoBest Family CarToyotaVolkswagenBest Tyre FitmentTiger Wheel & TyreSupa QuickBest BankCapitecFNBBest Medical AidDiscoveryGEMSBest Medical Gap CoverDiscoveryGEMSBest Education Planning InvestmentsOld MutualSanlamBest Private Maternity Hospital GroupNetcareMediclinicBest Cellphone NetworkVodacomMTNBest Radio StationMetro FM947Best Baby Loyalty ProgramClicks Baby ClubDis-chem Baby & MeBest Play GroupMoms and TotsMothers and MiraclesBest Book RetailerExclusive BooksTakealot.comBest Skincare for AdultsNiveaOh So HeavenlyBest Everyday Multivitamin for AdultsCentrumVitaforceBest Calming Remedy for AdultsStress-AwayCalmettesBest Suncare for AdultsNivea SunEucerinBest MakeupL’OréalMACBest Haircare for AdultsTRESemméOrganics
Look out for this badge to recognise the BabyYumYum Parent Product Choice Awards 2024 winners
The complete and detailed research pack is available for band houses to purchase to back their marketing and brand plans.
“While the BabyYumYum.com Parent Choice Product Awards are dedicated to enhancing the parenting experience by providing critical insights and empowering parents to make informed choices for their families, we encourage strategic brand partnerships and collaboration to showcase the incredible products available to our dedicated parenting community,” concludes Rogaly.
For more information about the BabyYumYum Parent Choice Product Awards, please visit BabyYumYum.com, and to ensure that your brand is listed for votes in 2025, contact moc.muymuyybab@selas.
