A record 1.71 million travel partners across 212 countries and territories are being recognized with a Traveller Review Award in 2025 for their top notch hospitality.
For the eighth consecutive year, Italy leads as the country with the highest number of award recipients (207,730), followed by France (155,203), Spain (147,700), Germany (102,031), and the United Kingdom (88,209).
Apartments reign as the most-awarded accommodation type, earning over 847,000 awards globally, while capsule hotels emerge as a rising favorite with the largest year-over-year increase in awards.
AMSTERDAM -Booking.com, a global leader in connecting travelers to an unmatched selection of incredible accommodations, activities, and transportation options, including flights, car rentals, and taxis, is proud to announce the recipients of its 13th annual Traveller Review Awards. Based on over 360 million verified customer reviews, the awards honor travel partners who consistently deliver outstanding hospitality and service. In 2025, a record-breaking 1.71 million partners are being recognized, an 16% increase compared to the year prior. This includes 1,711,539 accommodations, 1,329 rental car companies and 124 taxi providers.
For the eighth year in a row, Italy is home to the largest number of award recipients (207,730), followed by France (155,203), Spain (147,700), Germany (102,031), and the United Kingdom (88,209). Rounding out the top ten list is the United States (70,259) at number six, followed by Poland (69,709), Brazil (67,876), Greece (66,994), and Croatia (56,648).
Apartments continue leading as the most-awarded accommodation type for the eighth consecutive year (847,627 awards). Holiday homes (259,105) maintain their second place, outperforming hotels (190,670) for a third year running. Notably, capsule hotels saw a 35% increase in awards year over year, the highest growth among accommodation types, followed by villas (25%) and cabins (21%). Overall, awards for vacation rentals and other unique properties increased by 17%, reflecting travelers’ continued enthusiasm for a variety of stays that offer distinctive hospitality and memorable experiences.
Since 2010, Booking.com has facilitated over 4.5 billion guest arrivals, of which over 1 billion have been in alternative accommodations, or non-hotel properties. Today, travelers can browse more than 30 types of accommodations, including everything from cozy country homes, funky city apartments, and elegant villas to charming B&Bs, spacious farm accommodations and beachfront bungalows. For the adventurous traveler, there are even boats, igloos and treehouses.
In-trip transport providers recognized for excellent service and hospitality
Booking.com’s rental car and taxi offering is integral to providing travelers with a seamless and frictionless travel experience, supporting the mission to make it easier for everyone to experience the world.This year, 1,329 car rental partners from 100 countries are receiving a Traveller Review Award, a 196% increase compared to the 2024 edition of the Awards. The United States takes the top spot for the first time with most car rental companies being recognized (181), followed by Spain, (113), the United Kingdom (106), Germany (92), and France (88). In addition, a total of 124 taxi suppliers around the world are being recognized for their seamless pick-ups.
Whether it’s a taxi driver giving tips on where to find the best local food, or an apartment owner surprising a couple with champagne and roses to help them celebrate their anniversary, our partners go above and beyond every day to create incredible experiences for travelers.
Our annual Traveller Review Awards are one way we shine a spotlight on these hospitality heroes and say thank you to them not only from all of us at Booking.com, but on behalf of hundreds of millions of travelers from all over the world.James Waters, Chief Business Officer at Booking.com
Most Welcoming Places on Earth
Determined by the share of accommodation partners receiving a Traveller Review Award in a certain city, this year’s Most Welcoming Places on Earth list highlights a diverse array of destinations from around the globe. Whether it’s coffee farms and pristine beaches or medieval hideaways and jungle towns, these destinations showcase the world’s diverse charm and hospitality, inspiring unforgettable adventures in the year ahead.
2025’s Most Welcoming Cities on Earth
Sigiriya, Sri Lanka
Cazorla, Spain
Urubici, Brazil
Taupo, New Zealand
St. Augustine, United States
Orvieto, Italy
Manizales, Colombia
Quedlinburg, Germany
Ko Lanta, Thailand
Chester, United Kingdom
Learn more about what these memorable locations have to offer in this destination guide.
2025’s Most Welcoming Regions on Earth
Osijek-Baranja, Croatia
Kakheti, Georgia
Madeira, Portugal
Misiones, Argentina
Graubünden, Switzerland
South Australia, Australia
Bretagne, France
Baja California Sur, Mexico
Kien Giang, Vietnam
Drenthe, Netherlands
To be recognized with an award, accommodation partners had to have an average review score of 8.0 (out of 10) or higher based on at least 3 reviews, as of 11:59pm (CET) on November 30, 2024. Car rental partners had to have an average review score of 8.0 (out of 10) or higher based on at least 10 reviews, as of 11:59pm (CET) on October 31, 2024. To be recognized with an award, taxi providers had to have an average review score of 4.6 (out of 5) or higher and completed 2,000 rides as of 11:59pm (CET) on November 30, 2024.
Only guests who have booked stays through our platform, rented a car or rode in a taxi can leave a review of their experience on Booking.com. As these reviews are never edited or adjusted in any way, travelers can reference them for an authentic account of what the real traveler experience is like at every place to stay or with every ground transport provider on Booking.com.
*Destinations were sorted by the total share of Traveller Review Award 2025 recipients when compared to the total amount of eligible properties in that city or region (accommodation only). Destinations also had to have an above-average amount of winners to be included on this list (200 award recipients or higher for cities and regions) and were curated for geographic spread.
About Booking.com
Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com’s marketplace seamlessly connects millions of travelers with memorable experiences every day. For more information, follow @bookingcom on social media or visit globalnews.booking.com. For more information, follow @bookingcom on social media or visit globalnews.booking.com.
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