Bangkok, Thailand – 20 March 2025 – The branded residences sector is experiencing unprecedented global growth, with Asia emerging as a dominant force. In response to the increasing demand for insights, partnerships, and investment opportunities in this thriving market, The Bench, organisers of Future Hospitality Summit,in collaboration with C9 Hotelworks, arelaunching theBranded Residences Forum – Asia.
Taking place on 25 June 2025 at The Athenee Hotel in Bangkok, this inaugural event will bring together the world’s most influential hospitality brands, real estate developers, investors, and industry leaders for a day of high-level discussions, exclusive data insights, and strategic networking.
Branded residences have become one of the most lucrative sectors in real estate, growing 176% since 2014, with 687 projects currently in operation and 617 more expected by 2030. While historically tied to ultra-luxury hotel brands, the concept is evolving. Lifestyle, fashion, and even automotive brands are now entering the space, further expanding the market’s reach. Asia, which already boasts a market value of over $26.6 billion, is at the forefront of this transformation, with Thailand, Vietnam, and the Philippines leading regional growth.
Jonathan Worsley, Chairman & CEO of The Bench, believes this is the perfect moment to bring a dedicated forum to Asia. “Branded residences are redefining luxury and investment in real estate, and Asia is at the heart of this shift. The Branded Residences Forum Asia 2025 will serve as a critical platform for the industry’s decision-makers to explore new opportunities, navigate challenges, and forge meaningful partnerships.”
Bill Barnett, Managing Director, C9 Hotelworks, emphasised the forum’s relevance in the current market landscape: “We are witnessing an evolution in branded residences, where the intersection of real estate, hospitality, and investment is creating new opportunities across the region. From high-rise urban developments to lifestyle-driven resort offerings, Asia is at the forefront of innovation. The Branded Residences Forum Asia 2025 will be an essential gathering for those shaping the future of the sector.”
The forum’s agenda will address the most pressing topics shaping the industry’s future. Experts will present global and regional market updates, analysing how Asia compares to Europe and the Middle East in terms of growth and investment potential. Leaders from the world’s top hospitality brands, including Accor, IHG, Mandarin Oriental, Marriott, and Rosewood, will discuss their residential strategies and what makes a branded residence successful. There will also be a deep dive into emerging markets, with India and Japan positioned as the next major destinations for branded residential projects.
Beyond industry insights, the forum will also address the financial and legal frameworks behind branded residences, from structuring agreements to optimising sales and marketing strategies. Experts will share how branded residences command 30-35% premiums over non-branded luxury properties, making them one of the most attractive investment opportunities in real estate today.
With Accor One Living as the Founder Sponsor, the event is also supported by GBR Consulting, Marriott International, QUO Global, Sectorlight and more partners to be announced shortly. With a carefully curated audience of key decision-makers, Branded Residences Forum – Asia promises to be the definitive industry event for those looking to capitalise on the future of branded living.
Jeff Tisdall, Chief Business Officer, Accor One Living, AccorHotels Middle East and Africa said: “Building on the success of the inaugural Branded Residence Forum in Dubai, the series has already become a must attend event for leading real estate developers and global brands. We are very proud to be supporting The Bench and C9 in bringing the Brand Residence Forum to Asia and are looking forward to participating in what promises to be a very memorable Bangkok event.”
For more information and to register, visit www.brandedresidencesforum.com
About The Bench
The Bench has built a legacy as a global curator of opportunity, designing transformative forums and summits that empower the hospitality and travel industries to connect, innovate, and thrive. With over two decades of expertise, The Bench creates platforms that go beyond transactions to inspire collaboration and drive meaningful change.
Each event brings together government leaders, tourism ministries, global travel associations, leading hospitality brands, hotel owners and investors, airlines, destination developers, and more. From flagship gatherings like FHS World (formerly AHIC) and FHS Saudi Arabia, to FHS Africa (formerly AHIF) and AviaDev, The Bench creates events where ideas spark, relationships deepen, and investments take flight.
The Bench thrives on fostering dynamic and forward-looking dialogues, uniting industry pioneers to address challenges, seize opportunities, and co-create the future. Each event is crafted to deliver more than just connections – it’s about transforming ideas into action and building a better tomorrow.
Anne BleekerIn2 Consulting+971 56 603 0886 The Bench
