The stunning decline of Globacom, Nigeria’s third-biggest telco
When Globacom launched in August 2003, it entered a crowded telecom market, two years behind giants MTN, Econet, and MTEL. Despite this, it quickly made an impact with bold moves, positioning itself as a serious competitor. By pioneering per-second billing—unlike the ₦50-per-minute norm—it immediately disrupted the market, forcing rivals to follow suit. If per-second billing […]
The stunning decline of Globacom, Nigeria’s third-biggest telco Read More »