Can you guess the one month where two billion people, annually, are eagerly looking forward to?
Yes, it’s the holy month of Ramadan.
Starting on the evening of Friday, February 28th and ending on March 29th, Ramadan is a time of reflection, fasting, and celebration for Muslims worldwide. While travel spending may decrease during this period, other areas, like dining out and social gatherings, are expected to see an increase.
As a hotelier, you can leverage Ramadan email campaigns to promote special offerings like Iftar dinners and Suhoor stays. In this article, we’ll provide campaign examples from our global customers to inspire your Ramadan promotions and help your hotel make the most of this season.
5 inspirational Ramadan email campaigns
Sending Ramadan emails is a great way for you to connect with guests and showcase your hotel’s dedication to celebrating this meaningful season. These emails allow you to foster a sense of community while offering unique experiences like Iftar dinners, Ramadan events, and special packages. In your Ramadan email, highlight exclusive offers, such as booking discounts or special events, and provide clear calls to action for easy reservations. Ensure your message conveys warmth, respect, and cultural sensitivity, aligning with the values and traditions of Ramadan.
As Ramadan comes to a close, sending a thoughtful Eid al-Fitr email is a great way to celebrate the holiday’s joyous conclusion. This email should express gratitude, extend well-wishes, and promote any special events or offers, such as Eid feasts or celebrations at your hotel. You can also highlight family-friendly packages or group booking discounts, as Eid is a time for family gatherings and togetherness. The tone should be festive and welcoming, acknowledging the significance of this special occasion while inviting guests to continue celebrating at your hotel.
We know there’s so much you can explore, and you can definitely get creative with your campaigns. To help get you started, we have five campaign examples from our global customers that will inspire your Ramadan marketing strategy.
1. Exclusive Ramadan Offer – Danat Jebel Dhanna Resort, UAE
Subject line: [Guest name], enjoy our Ramadan Saving Exclusive deals
Segments: All reachable guests
Open rate: 18.2%
Revenue: $12,325
Why do we love this Ramadan email campaign?
Muslim travelers around the world eagerly look forward to Ramadan, and it’s also a wonderful time for them to recharge and reconnect with their families. This makes offering exclusive Ramadan deals a fantastic idea.
Danat Jebel Dhanna Resort invited guests to celebrate Ramadan with a special offer. Guests can enjoy a night’s stay, including Suhoor, along with 20% off on F&B, spa, and water sports activities.
For those who wish to visit just for Iftar, the resort has a dedicated offer. Guests can experience a traditional Iftar spread featuring local and international flavors for AED 149 net per person.
There are countless additions you can consider for your Ramadan deals. Suhoor and Iftar are just two options, and Danat Jebel Dhanna Resort nailed it!
2. A special discount for group bookings – Millennium Downtown Plaza Hotel, UAE
Subject line: 🌙 Unlock Ramadan Joy: Enjoy 30% Off Group Bookings for Iftar!
Segments: All reachable guests
Open rate: 16%
Revenue: $2,560
Why do we love this Ramadan email campaign?
Who wouldn’t be tempted by an Iftar buffet, especially with a juicy 30% discount?
Millennium Plaza Downtown Hotel, UAE offers fasting guests with a sweet deal for the whole month of Ramadan. The property urged guests to lock in their reservations before February 15th, 2024, for groups of up to 30 people to snag this offer. The timeframe also gives the hotel plenty of time to gear up for Ramadan, which begins on March 10th, 2024 this year.
3. Iftar with your loved ones – The H Hotel Dubai, UAE
Subject line: Celebrate Ramadan with Our Group Iftar Packages
Segments:
Local guests within the UAE with specific cities as filters.
Audience: office administration and management
Open rate: 23.4%
Room nights: 35
Revenue: $4,260
Why do we love this Ramadan email campaign?
Targeting locals is always a good idea. Oftentimes, they’re looking for fun nearby activities. During Ramadan, this is important as people look for great venues to break their fast with family, friends, or colleagues. With this offer, guests can host Iftar for larger groups and enjoy local cuisine. The early-bird rate promotes urgency and exclusivity for guests.
$4,260 was generated from this campaign alone, a job well done!
4. Exclusive room package with Iftar and Suhoor – The Gulf Hotel Bahrain, Bahrain
Subject line: Ramadan Exclusive Stay Package.
Segments: Available email address excluding future stays
Open rate:14.4%
Room nights: 150
Revenue: $ 22,636
Why do we love this Ramadan email campaign?
What is better than an Iftar offer? An Iftar offer, a Suhoor package, and an all-inclusive room! The Gulf Hotel Bahrain thought of everything.
This simple, yet effective campaign by the Gulf Hotel Bahrain invites guests to book their stay with a special rate, and they have two options to choose from. The campaign also shows a sneak-peak of how the room and restaurant looks, which is helpful for guests to visualize their stay.
The result is outstanding with 150 room nights generated from this campaign.
5. Eid al-Fitr celebration – Al Raha Beach Hotel, UAE
Subject line: [Guest Name], Celebrate Eid al-Fitr at Al Raha Beach Hotel
Segments: All reachable guests
Open rate: 31%
Why do we love this Eid al Fitr email campaign?
Eid al-Fitr is a major celebration at the end of Ramadan. Al Raha Beach Hotel invited their guests to enjoy the day with a delicious brunch at their stunning property. Guests traveling with their kids can have fun and benefit from childcare with the property’s kids club.
Al Raha Beach Hotel excelled at promoting services within their property. Use this example to take time to think about what your property offers and how you can tailor those amenities to fit the season. Do you have a bakery in your hotel that can offer delicious and well-crafted hampers? Or something simple like a Suhoor wake-up service? This is the time to dive deeper with your campaigns, so you can exceed guest expectations.
Create your Eid al-Fitr and Ramadan email campaigns today
We hope these Ramadan and Eid al-Fitr email campaigns inspire you to craft your own. Remember to focus on your campaign goals and stay authentic to your brand — creating email campaigns doesn’t have to be complicated. Here are a few Ramadan email templates to get you started, complete with suggested subject lines, greetings, messaging, and powerful calls-to-action:
1. Package offering-based Ramadan email template
Subject: Celebrate Ramadan with Our Exclusive Staycation Package 🌙
Dear [Guest name],
This Ramadan, treat yourself and your loved ones to a peaceful retreat at [Your hotel]. Book our exclusive Ramadan staycation package, which includes a luxurious room, Iftar and Suhoor for two, and 20% off on our spa services. Celebrate the holy month with us and experience unforgettable moments.
Book now and enjoy a serene escape this Ramadan.
Tip: It’s always a good idea to include Ramadan-only incentives in your packages, such as Iftar and Suhoor. Don’t forget to add images of your offerings so guests know exactly what they can look forward to!
2. Event-based Ramadan email template
Subject: Join Us for a Magical Iftar Experience 🌙
Dear [Guest name],
Break your fast in style at [Your hotel]. Join us for an exquisite Iftar experience with traditional dishes and live entertainment. Our chefs have curated a special menu that celebrates the spirit of Ramadan. Whether you’re with family or friends, make this Ramadan a memorable one.
Reserve Your Table Now for a magical Iftar evening.
Tip: For event-based campaigns, highlight the unique aspects of your event — whether it’s live music, a themed buffet, or cultural performances. Photos from past events can also help guests visualize the experience!
3. Eid al-Fitr celebration email template
Subject: Celebrate Eid al-Fitr in Style with Our Special Offers! 🌟
Dear [Guest name],
Celebrate the joyous occasion of Eid al-Fitr with an unforgettable stay at [Your hotel]. We’re offering a special Eid package that includes a lavish Eid breakfast for two, complimentary access to our festive Eid events, and a 15% discount on all spa services. Whether you’re marking the end of Ramadan with family or friends, let us make your celebration truly special.
Book your Eid getaway now and create cherished memories with us.
Tip: For Eid promotions, focus on the festive spirit! Highlight family-friendly packages, special events, and discounts that encourage guests to come together and celebrate in a luxurious setting. Use vibrant, celebratory visuals to create excitement!
View more campaign examples from Revinate Marketing customers on our “Inspirations” page.
About Revinate
Revinate is a direct booking platform that leads the hospitality industry in driving direct revenue and increased profitability.
Our products and our people combine to give hoteliers the superpowers they need to crush their goals. With Revinate, hoteliers shift share away from OTAs and drive tangible results across an individual property or a portfolio. Our industry-leading, AI-powered, customer data platform collects, unifies and, synthesizes data giving hoteliers a foundational advantage.
Hoteliers gain critical intelligence – guest lifetime spend, stay preferences, ancillary revenue, and more. With our Rich Guest Profiles database, hoteliers don’t need to guess who their most profitable guests are, or how to drive conversions across email, voice, messaging, and digital channels.
Revinate’s direct booking platform and omnichannel communication technology powers 900+ million Rich Guest Profiles across 12,500+ hotels to drive over $17 billion in direct revenue.
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