[London: 13th February 2025] – Mews, the leading hospitality cloud platform, has expanded its partnership with Criterion Hospitality through a multi-year agreement. This collaboration enables Criterion to automate operations, optimise revenue management, and enhance the guest experience with Mews’ integrated Property Management System and Revenue Management System.
Criterion Hospitality, the operational arm of Criterion Capital, manages a diverse portfolio of upscale and mid-range lifestyle hotels, specialising in transforming underutilised buildings into thriving hospitality assets. One standout example is Zedwell, Criterion’s innovative, in-house hotel brand developed in partnership with sleep experts. Zedwell offers soundproofed rooms with purified air, body-cushioning mattresses, and ambient lighting, providing an affordable and restful retreat in prime city-centre locations such as Leicester Square, Piccadilly Circus, Tottenham Court Road, and Greenwich. Zedwell plans to scale to 8,500 rooms by 2027, expanding beyond London into key UK cities like York, Manchester, and Edinburgh.
To drive operational efficiency, Criterion uses Mews’ PMS alongside Atomize, the industry-leading revenue management platform recently acquired by Mews. This integration automates rates and dynamic forecasting to maximise revenue and occupancy. It also powers self-service kiosks and Mews Payments, automating 100% of reservation payments and reducing manual tasks.
Currently, eight Criterion Hospitality hotels, including Victory House Leicester Square, Assembly Covent Garden, and the Zedwell portfolio, run on Mews, with further expansion planned over the next 18 months. At Zedwell Piccadilly Circus, the brand’s largest hotel, 15 self-service terminals ensure fast, seamless payments. More than half of guests check in through these kiosks, and over a third opt for online check-in before arrival.
Matt Welle, CEO of Mews, commented: “It’s a pleasure to collaborate with forward-thinking brands like Criterion Hospitality. We’ve worked with their team since 2021, and their commitment to innovation, efficiency, and prioritising the guest experience positions them as a leader in frictionless hospitality.”
Halima Aziz, Head of Hotels at Criterion Hospitality, added: “We’re delighted to strengthen our partnership with the Mews team. Their pioneering technology has enabled us to enhance automation throughout our guest journey, allowing our teams to focus on what really matters – delivering excellent customer service.”
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About Criterion Hospitality
Criterion Hospitality is a leading hotel operator, managing a diverse portfolio of 24 hotels with over 8,500 rooms across the UK. As the hospitality arm of Criterion Capital, we transform underutilised buildings into thriving lifestyle hotels, fostering sustainable growth and revitalising urban spaces. Our in-house brand, Zedwell, pioneers affordable, sleep-centric, tech-driven stays in prime city locations, including Piccadilly Circus, Tottenham Court Road, and Greenwich. With ambitious expansion plans focused on innovation, efficiency, and environmental responsibility, we continue to redefine urban hospitality through exceptional guest experiences and long-term value creation.
For more information, please visit www.criterionhospitality.com
CRITERION MEDIA CONTACT:
Saskia Jiggens, Group Head of Communications and Engagement: [email protected]
About Mews
Mews is the leading platform for the new era of hospitality. Powering over 5,500 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include BWH Hotels, Strawberry, The Social Hub and Airelles Collection. Mews was named Best PMS (2024, 2025) and listed among the Best Places to Work in Hotel Tech (2021, 2022, 2024, 2025) by Hotel Tech Report, and won the Tech Hero 2024 Award at CIODAY. Mews has raised $335 million from investors including Goldman Sachs Alternatives, Kinnevik and Notion to transform hospitality.
www.mews.com
Katie HalfheadSenior Communications Manager
