$16.5 billion of MICE business value was sourced through the Cvent Supplier Network last year
$577 million in confirmed bookings revenue came through Venue Directory, reflecting increased corporate focus on in-person experiences in the UK and Europe to drive business growth
Initial 2025 sourcing trends signal a strong year ahead for hotels and special event venues
LONDON, UK – Cvent announced that MICE sourcing volume through its online channels set new record highs in 2024, surpassing pre-pandemic numbers for the first time. Last year, $16.5 billion (£13.1 billion) of MICE business volume was sourced through the Cvent Supplier Network, one of the world’s largest MICE hotel and venue sourcing marketplaces. $577 million (£456.5 million) in confirmed bookings revenue came via Cvent-owned Venue Directory, a leading platform for sourcing and booking MICE business in the UK and across Europe, exceeding previous pre-pandemic records by 75%.
These significant milestones underscore the value that organisations place on meetings and events in achieving critical business objectives. Notably, early MICE sourcing trends reflect continued positive momentum in 2025, driving strong demand for technology and AI-powered solutions for hotels to manage increased RFP volume more efficiently and exceed planner expectations. The positive sentiment is further supported by key insights from the 2025 Cvent Planner Sourcing Report: Europe Edition, which revealed that 60% of planners expect in-person meetings to increase in 2025.
MICE business is immensely important to the hospitality industry, driving both high-margin revenue and occupancy rates. We were thrilled to see MICE sourcing volume reach new heights in 2024, and strong early sourcing trends give us confidence that corporate spending on in-person meetings will continue, delivering significant benefit to hotels and venues across Europe and around the world. Bharet Malhotra, Cvent Executive Vice President and Head of Hospitality
The remarkable growth we saw in 2024 is a testament to the important role in-person experiences continue to play in enabling and accelerating organisational success. Our platform’s success highlights the value we bring to hotels and venues across Europe looking to connect with event professionals and collaborate with them to deliver exceptional meetings and events. As we look ahead to 2025, we are excited by the positive trends and are committed to continuing to support our hotel, venue, and event planner clients through innovative new products, enhanced advertising opportunities, expansive data security and privacy standards, and robust customer support. Jason Gutteridge, Director of Sales & Operations, Venue Directory
About Cvent
Cvent is a leading meetings, events, and hospitality technology provider with 5,000+ employees and 24,000+ customers worldwide as of December 31, 2024. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organisers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automates and simplifies the event management lifecycle and maximises the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimise the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit cvent.com/uk.
Sharon Coleshill+44 208 334 4005
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