A new family dynamic between David Beckham and Matt Damon kicks off in Super Bowl LIX.
The two play long-lost twins who bond over Anheuser-Busch InBev’s Stella Artois in a commercial that executives behind the brand expect to start a months-long campaign.
“The dichotomy of David Beckham and Matt Damon as long-lost twins who bond over a shared love of Stella Artois is priceless, and our hope with the work is to connect with more audiences more frequently,” says Chris Jones, group vice president of marketing for premium brands at the large brewer, in remarks provided by email. Viewers will “have to follow along all year to see how their relationship unfolds.”
The last appearance of Stella Artois on the Super Bowl ad roster came in 2019, when the brand revived Sarah Jessica Parker as Carrie Bradshaw from the HBO series “Sex and the City” and Jeff Bridges as “The Dude” from the 1998 film “The Big Lebowski.” In 2025, a new duo aims to emphasize “quality moments in life,” says Jones.
In the new commercial, Beckham discovers he has a twin brother in America. When the two meet, they have problems forging a connection until they discover a shared admiration for Stella Artois.
“It was impressive to see the two roll with the scenes so naturally and elevate their dynamic with every scene,” says Jones, recalling that “David was a complete pro and watching him repeat his own name as he rehearsed different greetings of his twin brother at the doorstep was one of many hysterical moments. Watching Matt answer the door as ‘Dave Beckham’ and seeing him cut reactions to his brother being puzzled by chicken wings were others. It was impressive to see the two roll with the scenes so naturally and elevate their dynamic with every scene.”
To seed consumers ahead of the Super Bowl, Stella Artois has worked with celebrities such as David Spade to drive social conversations around the hashtag #WHOISTHEOTHERDAVID. The company also unveiled two billboard in Los Angeles and New York City, one of which shows Beckham in deep thought while copy asks “Who is the other David?” Life-size cut outs of both celebrities will show up at retail locations across the U.S.
More is on the way, says Jones. “With the story of ‘David and Dave,’ you’ll see us deliver a range of work across 2025 highlighting how everyday, unexpected moments in life are worth a little more over shared Stella Artois.”
