The EHL Hospitality Business School Food and Well-being Trend Report spotlights how changing consumer priorities—greater health awareness, environmental challenges, and shifting cultural expectations—are transforming the role of food in our lives. More than mere sustenance, food today is viewed as a driver of holistic well-being, embracing both the pleasure it provides (hedonia) and the sense of purpose, connection, and health that underpins it (eudaimonia).
Hospitality businesses occupy a pivotal position in this shift, with the power to influence food systems on a large scale. By adopting forward-thinking strategies—such as personalized nutrition, responsible sourcing, and community engagement—hospitality players can meet evolving market demands while championing positive societal and environmental impact.
Developed in partnership with Intesa Sanpaolo, this report integrates consumer insights, innovative practices, and actionable recommendations. It underscores the importance of placing well-being at the heart of food-related decisions, ultimately helping stakeholders cultivate meaningful connections and support the health of both individuals and the planet.
Read the full article at EHL Hospitality Business School
Wellness and well-being
