Fincra, a B2B startup that provides payment infrastructure that enables remittance companies to process cross-border transactions, has appointed Emmanuel Babalola as its new chief commercial and growth officer. The appointment comes as Fincra undergoes a strategic change to its business.
Babalola was CEO of Bundle, a social payments app for cash and cryptocurrency, which shut down its exchange services in July 2023 to focus on Cashlink, its peer-to-peer platform. He was also the Director for Africa at Binance, the world’s largest crypto exchange.
“His track record of scaling platforms, driving innovation, and advocating for financial inclusion aligns perfectly with our mission to build seamless payment rails for Africa,” said Fincra’s CEO Wole Ayodele. “His leadership will be instrumental as we continue to push boundaries and redefine payments across the continent.”
Founded in 2021, Fincra’s APIs allow fintechs to build and scale cross-border payment solutions. The company has processed over $10 billion in transactions since 2023, serving clients like Lemfi, OneLiquidity, and Cleva. Fincra also offers an API that helps Nigerian businesses with local payment collection, either through bank transfers or card transfers. It operates in Ghana, South Africa Kenya, Uganda, the United Kingdom, Europe, and North America with plans to expand into the Francophone region.
“Africa’s financial ecosystem is evolving rapidly, and Fincra is at the forefront of building the payment infrastructure powering the next generation of businesses and entrepreneurs,” Babalola said on his appointment. “My mission has always been to enable freedom and prosperity for Africa through technology, and joining Fincra is an exciting opportunity to amplify this vision.”
