There’s a reason we say Living Hospitality is more than a tagline at Newport—it’s a commitment. And like any commitment, it requires consistent action, not just intention.
A few years ago, our leadership team faced a challenge: re-writing our company’s mission statement to better reflect who we are and where we’re headed. This wasn’t about crafting the perfect sentence. It was about rediscovering the essence of Newport’s identity through collaboration—from the corporate office to our General Managers and Directors of Sales in the field.
What emerged was a simple, powerful statement that reflects our highest aspiration: Our mission is enriching lives through such high levels of service and value creation that together, we redefine the standards of excellence in hospitality. This isn’t a statement for marketing. It’s a blueprint for behavior. But writing it was only the beginning. The real challenge—and opportunity—lies in operationalizing it across our 38 hotels, every single day.
Grounding Mission in the Morning
One of the most effective ways our teams bring the mission to life is through the morning stand-up. It’s not flashy. It’s not lengthy. But it’s purposeful.
Every day, our hotel leaders gather their teams to align on what matters. What groups are in-house? Which VIPs are checking in? Who deserves recognition for yesterday’s service win? Are there brand initiatives or special events to keep in mind? This ten-minute touchpoint is where alignment meets action. It sets the tone. It creates shared awareness. It cultivates team pride. And most importantly—it ensures we don’t just talk about our mission. We live it.
A Mission That Touches Every Stakeholder
Why does this matter?
Because when you begin the day with purpose, everyone benefits.The guest feels seen and welcomed.The team feels empowered and engaged.The brand shines through consistent service.And the owner sees performance aligned with values.
Just inside the front door of our Newport corporate office, there’s a framed quote from E.M. Statler—the “Father of the American Hotel”—that reminds us of the industry’s true north: “Life is service. The one who progresses is the one who gives his fellow human beings a little more, a little better service.” That sentiment is alive and well at Newport. Living Hospitality is about making our mission visible at every touchpoint—from a housekeeper knowing a guest’s preferred room temperature to a front desk agent recognizing a returning traveler by name. It’s not one initiative. It’s hundreds of decisions, conversations, and small actions that reflect a shared belief in excellence.
The Difference Is in the Details
At Newport, we know our culture is our advantage. And culture comes alive in the day-to-day. Not in posters or playbooks, but in people.
As we continue to grow, scale, and evolve, we return to one key truth: operational excellence starts with cultural clarity. And clarity starts with leadership. To our hotel leaders—thank you for living the mission. For making it real. For embedding it into your daily rhythm.
Because when our vision becomes action, that’s Living Hospitality.
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