This is a summary of an article recently published by PhocusWire that highlights how airlines are ramping up their exploration of generative artificial intelligence (AI) to enhance both customer-facing services and operational decision-making. Many carriers are adopting Large Language Models (LLMs) to create AI-powered booking assistants and recommendation tools in a bid to diversify revenue streams and improve the travel experience. KLM, Alaska Airlines, Delta Air Lines, Lufthansa, and Air India are among those rolling out AI chatbots and platforms that guide travelers through booking processes in fewer steps and provide personalized recommendations.
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