Henry Winkler, Sexyy Red, Ty Dolla $ign and Ski Mask the Slump God have joined “Rolling Loud,” an R-rated hip-hop comedy starring Owen Wilson and Matt Rife.
Named after the world’s largest hip-hop festival, “Rolling Loud” is inspired by the true story of an overprotective father (Wilson) who, in an effort to be a cool and favorable Dad, sneaks his 13-year-old son (Convery) into a music fest, setting off a chaotic adventure with his reckless co-worker (Rife) and a quirky festival volunteer (Christine Ko). Together, they navigate wild crowds, security and family dynamics.
Production on “Rolling Loud” is underway in Atlanta. The film is written, directed and produced by American High CEO Jeremy Garelick, who helmed Adam Sandler’s “Murder Mystery 2.” UTA Independent Film Group is representing worldwide rights to the film, which is set for release in 2026.
Winkler is the three-time Emmy winning actor and star of “Happy Days” and “Barry.” Sexyy Red, Ty Dolla $ign and Ski Mask the Slump God are hip-hop artists. A bio for Winkler claims he is “working on a rap album that is expected to drop in 2029,” but only time will tell if that’s true.
“Rolling Loud” is executive produced by Ryan Kroft and Michael Rapino for Live Nation Productions, Pasquale Rotella of Insomniac, and Matt Zingler and Tariq Cherif of Rolling Loud. Garelick and Will Phelps produce for American High, as well as Stella Bulochnikov for Pat Solitano Productions. Rife and Christina Shams are also executive producers. Casting executives are Mary Vernieu and Findley Davidson for Betty Mae, Inc.
Sexy Redd and Ski Mask the Slump God are set to perform at Rolling Loud California, which will take place March 15 and 16 at Hollywood Park with headliners A$AP Rocky, Playboi Carti and Peso Pluma.
