Prime Video’s Indian spy series “Citadel: Honey Bunny” has claimed the top spot as the streamer’s most-watched series worldwide during its launch weekend.
The show, which debuted Nov. 7, has reached viewers in 200 countries and territories, landing in the Top 10 in nearly 150 markets including the U.S., U.K., France, Italy, Australia, Canada, Brazil and U.A.E. It was also No. 1 in the Prime Video charts in India and in over 30 countries worldwide on launch day.
The series, directed by Raj Nidimoru and Krishna DK (known together as Raj & DK), stars Varun Dhawan and Samantha. Set in the 1990s, the spy thriller follows a stuntman and struggling actress who become entangled in espionage. “Citadel: Honey Bunny” also features an ensemble cast including Kay Kay Menon, Saqib Saleem, Simran, Sikandar Kher, Soham Majumdar, Shivankit Parihar and Kashvi Majmundar. The series is produced by D2R Films and Amazon MGM Studios.
The show marks the third instalment in the “Citadel” universe, following the original series starring Richard Madden and Priyanka Chopra Jonas, and the Italian spinoff “Citadel: Diana.” The flagship “Citadel” series, which premiered in 2023, became Prime Video’s second most-watched new original series outside the U.S.
The series is executive produced by the Russo Brothers’ AGBO. Anthony Russo, Joe Russo, Angela Russo-Otstot, and Scott Nemes from AGBO, alongside David Weil, executive produce “Citadel: Honey Bunny” and all series within the world of “Citadel.” Midnight Radio is also an executive producer.
AGBO has been expanding its global footprint, with “Citadel” Season 2 currently in production in London under Joe Russo’s direction. The Russo brothers are also set to return to Marvel, directing “Avengers: Doomsday” (May 2026) and “Avengers: Secret Wars” (May 2027).
“The success of ‘Citadel: Honey Bunny’ shows that our non-English language international originals continue to find fans globally through Prime Video’s huge worldwide audience,” said James Farrell, VP international originals, Prime Video and Amazon MGM Studios.
“’Citadel: Honey Bunny’’s success is another example of Indian content increasingly being appreciated by audiences worldwide,” added Nikhil Madhok, head of originals, Prime Video India. “It shows that local narratives can have universal appeal and engage customers across borders. The series has received an extremely positive response in India and we are thrilled that this action spy thriller is also the most watched series on Prime Video worldwide in its launch weekend.”
“It has been a very enriching experience on a challenging project that gave us the unique opportunity to collaborate with some of the biggest names in global entertainment and build on a larger connected world of spies which goes beyond the conventional storytelling formats,” said Raj & DK. “We have enjoyed weaving in easter eggs and nostalgic throwbacks to 90s’ cinema into the world of Honey Bunny. And we are thrilled at the amazing response both from our home turf and from around the world.”
“We continue to be immensely proud of our global partners on ‘Citadel’ and the success of each instalment in the series. DK and Raj’s ‘Citadel: Honey Bunny’ is a truly fun, propulsive, and subversive spy show. Writer Sita Menon has crafted outstanding scripts that our talented leads, Samantha and Varun Dhawan, bring to life through shining performances,” added Angela Russo-Otstot, executive producer and chief creative officer, AGBO. “AGBO is honored to collaborate with such exceptional creatives, alongside Amazon and David Weil, in bringing this distinctive global series to audiences worldwide.”
