Struggling to come up with fresh hotel social media post ideas?
You’re not alone.
With so many platforms to manage and trends constantly changing, it’s easy to run out of creative content that actually gets results.
From our perspective as a hotel marketing solution, we know that simply posting photos of your rooms isn’t enough anymore.
Travelers today are making decisions based on the content they see online, and glowing hotel reviews can make all the difference. Social media isn’t just a trend—it’s shaping the way we explore the world.
75% of travelers let social media influence their choice of destination. (Statista)
97% of millennials can’t resist snapping and sharing vacation photos or videos. (Toppan)
70% of on-the-go millennials book hotels straight from their smartphones—so if your site isn’t mobile-friendly, you’re missing out! (Emersion Wellness)
To truly stand out, you need engaging, scroll-stopping content that connects with travelers, shares your hotel’s unique story, and ultimately drives bookings.
Whether you’re promoting user-generated content (UGC), launching creative campaigns with hotel influencer marketing, or looking for ways to step up your hotel social media marketing, having fresh post ideas ready is essential.
In this article, we’re sharing 6 powerful social media post ideas designed to grow your audience, boost engagement, and turn followers into future guests.Let’s get started! 🚀
1. Food & Beverage Spotlights
🍽️ Why it works: Food content dominates on social media. Mouthwatering dishes and craft cocktails stop the scroll and give future guests a taste of what to expect.
How to do it:
Share slow-motion videos of your chef plating your signature dish, complete with sizzling sounds and steam rising off the plate.
Launch a “Cocktail of the Week” series featuring your bartenders mixing up creative drinks. Bonus points for using trending music.
Post “morning vibes” content from your breakfast buffet or Sunday brunch. Pan over fresh pastries, coffee, and fruit.
2. Staff Spotlights & Fun Challenges
👨🍳 Why it works: People connect with people. Introducing your team makes your hotel feel warm, welcoming, and human.
How to do it:
Post quick video interviews with staff answering fun questions like “What’s your favorite menu item?” or “Best thing about working here?”
Run a playful “hotel vs. hotel” challenge—maybe housekeeping vs. front desk in a bed-making race or cocktail competition.
Share videos of your bartenders showing off their skills, like a speed challenge to make the perfect mojito in under 10 seconds.
3. Interactive Polls, Quizzes & Q&A Sessions
📊 Why it works: Engagement is everything on social media. Polls, quizzes, and Q&As invite people to participate, which boosts your reach and builds a community.
How to do it:
Use Instagram Story polls to ask guests to vote on new menu ideas, like “Should we add avocado toast or pancakes to brunch?”
Post a “Guess the Landmark” quiz featuring blurred photos of nearby attractions and reveal the answer in the next slide.
Go live with your general manager or head chef to answer FAQs about the hotel, local tips, or upcoming events.
4. Travel Tips & Packing Hacks
🛄 Why it works: Helpful, practical content gets saved and shared. When you help people plan better trips, they remember you—and often book with you.
How to do it:
Share a “What to Pack for a Beach Vacation” checklist as a carousel post or Story. Include helpful extras like sunscreen, sandals, and a reusable water bottle.
Film a “5 Things You Should Never Forget When Traveling” video, from power adapters to travel-size toiletries.
Create packing hack posts with tips like rolling clothes to save space or bringing a portable luggage scale.
5. Live Streams & Virtual Tours
📡 Why it works: Live content feels exclusive and interactive. It gives followers a chance to experience your hotel as if they were there—right from their phones.
How to do it:
Go live from your rooftop bar during golden hour and chat with followers in real-time. Show off the sunset, the cocktails, and the vibe.
Host a “Live Room Tour” walking through your most popular suites and answering questions as people tune in.
Show off nearby festivals or markets, and give local tips during the tour.
6. Social Media Contests & Giveaways
🎁 Why it works: Giveaways get big engagement fast. They attract new followers, encourage shares, and keep your audience active.
How to do it:
Run a “Tag a Friend to Win a Free Night” giveaway, where entries come from tagging others in the comments.
Offer exclusive discounts for everyone who enters the contest. Even if they don’t win, they’ll still consider booking.
Host a best-photo contest where guests submit their favorite pictures from their stay and vote on the winner.
Hope these 6 tips are useful for your hotel marketing strategy. Read the full article and take your social media strategy to the next level.
About WIWT – WISH I WAS THERE
WIWT – WISH I WAS THERE offers a completely different solution for hotels to sell rooms to the followers of inluencers. Our social selling platform works on an affiliate marketing model, where hotels pay commission for each room booked, just like with an OTA. And influencers can make a commission when their fans book a room at a hotel. We have simplified the influencer marketing landscape, taking out the high touch and labor intensive element.
Hotels can simply connect their channel manager, and WIWT takes care of selling rooms.
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