Did you know that 75% of visitors are influenced by social media in selecting a destination? And if we talk about Instagram specifically, 40% select a hotel based on how Instagrammable it is.
So if you were thinking about ways of boosting the Instagram page of your hotel, you were doing the right thing. From WIWT, we bring you these 6 Instagram post ideas for you to take your Instagram strategy to the next level!
What should your hotel post on Instagram? If you’ve ever stared at a blank screen, struggling to come up with ideas, you’re not alone.
From our perspective as a hotel marketing solution, we know that Instagram isn’t just about pretty pictures—it’s about engagement, storytelling, and driving bookings. The right content can turn followers into guests and guests into loyal fans.
In this article, we’re sharing 6 creative Instagram post ideas for hotels that will keep your content fresh, attract new travelers, and boost your hotel’s online presence. Let’s dive in!
6 Instagram Post Ideas for Hotels
1. Stunning Hotel Photography
Why it works: Instagram is highly visual—the better your images, the better your engagement.
How to do it:
Share aesthetic shots of rooms, pools, and dining experiences.
Post drone footage of your hotel’s location for a unique perspective.
Use carousel posts to showcase different angles of a room or amenity.
2. Behind-the-Scenes Content
Why it works: People love getting to see what happens behind the scenes. These types of posts make your hotel more human and relatable.
How to do it:
Publish time-lapse videos of a room being set up for a VIP visitor.
Share “A Day in the Life” features of hotel staff, from receptionists to chefs.
Film a light-hearted employee challenge or blooper reel to show personality.
3. User-Generated Content (UGC)
Why it works: Authenticity is key. People trust content from other travelers more than ads.
How to do it:
Ask guests to tag your hotel and use a branded hashtag (e.g., #StayAtHotelX).
Re-share high-quality guest photos and videos on your feed and stories.
Host a UGC contest and reward the best travel photo with a discount or free stay.
4. Guest Testimonials & Reviews
Why it works: Social proof builds trust, and reviews are what prospective guests look to before booking.
How to do it:
Create a visually appealing graphic to highlight a 5-star review.
Record a video testimonial of a happy guest sharing their experience.
Feature before-and-after moments of a guest’s stay (e.g., check-in excitement to farewell photos).
5. Hotel Room & Amenity Showcases
Why it works: Travelers want to sneak peek their experience before booking.
How to do it:
Post a video tour of a room, spotlighting the best features (e.g., ocean views, spa tubs).
Highlight luxury amenities like a rooftop pool, gym, or in-room dining experience.
Post before-and-after renovation photos to showcase upgrades.
6. Destination Highlights
Why it works: Travelers love receiving tips from locals.
How to do it:
Publish must-see attractions near your hotel.
Make a “Hidden Gem of the Week” with off-the-beaten-path spots.
Build a local guide for different types of travelers (e.g., “Romantic Weekend” or “Solo Traveler’s Guide”).
Hope these 6 tips are useful for your hotel marketing strategy. Read the full article and take your Instagram strategy to the next level.
About WIWT – WISH I WAS THERE
WIWT – WISH I WAS THERE offers a completely different solution for hotels to sell rooms to the followers of inluencers. Our social selling platform works on an affiliate marketing model, where hotels pay commission for each room booked, just like with an OTA. And influencers can make a commission when their fans book a room at a hotel. We have simplified the influencer marketing landscape, taking out the high touch and labor intensive element.
Hotels can simply connect their channel manager, and WIWT takes care of selling rooms.
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