In an industry as dynamic as hospitality, collaboration has become the cornerstone of success. As hotels strive to deliver exceptional guest experiences while maximizing revenue, the integration of Property Management Systems (PMS) like Mews and Revenue Management Systems (RMS) like Atomize is necessary. By fostering real-time communication and data sharing across departments, this integration is breaking down silos, enhancing efficiency, and driving revenue growth.
The recent acquisition of Atomize by Mews marks a significant leap toward achieving greater cross-department collaboration. It demonstrates how PMS-RMS integration isn’t just about technology—it’s about unifying teams, aligning goals, and creating a foundation for more cohesive and effective hotel operations.
The PMS-RMS Connection: A New Era of Collaboration
Traditionally, hotel departments such as the front desk, housekeeping, and revenue management operated in silos, each using separate tools and workflows. This often led to inefficiencies, miscommunication, and missed revenue opportunities. Today, the integration of systems like Mews and Atomize is turning these challenges into opportunities by enabling:
Real-Time Data Sharing: A two-way integration between the PMS and RMS with real-time data sharing ensures that all departments can access up-to-date information. Real-time data sharing allows you to instantly respond to no-shows by allowing your RMS full power to adjust pricing to react to inventory changes. This creates a shared knowledge base that empowers every team member to work more effectively.
Streamlined Workflows: Cross-department workflows are now connected. For instance, when Atomize adjusts pricing based on demand forecasts, the changes are immediately reflected in Mews, ensuring that the front desk team can confidently communicate accurate rates to guests.
Optimizing Upselling for Enhanced Guest Experience: Leveraging integrated systems helps hotels provide tailored upselling opportunities at every stage of the guest’s journey. Whether offering room upgrades two days before arrival, at the point of online check-in, or through interactive kiosks during in-person check-in, the right pricing can be dynamically adjusted to meet the guest’s preferences. This strategic approach boosts revenue and ensures guests feel valued, with personalized options available at every touchpoint, elevating their overall stay.
The integration of systems like Mews and Atomize is not just about adopting technology—it’s about breaking down barriers between departments and aligning teams towards a shared goal. When departments collaborate seamlessly, hotels unlock their true potential, enhancing both operational efficiency and revenue. Matthijs Welle, CEO – Mews
How Integration Enhances Communication Across Teams
Front Desk and Revenue Teams:
The front desk is often the first point of contact for guests, making it crucial for this team to have access to the latest room rates and availability. With Mews and Atomize integration, pricing changes made by the RMS are instantly updated in the PMS. This ensures that front desk staff can provide accurate information to walk-ins or guests requesting last-minute upgrades.
Optimizing Housekeeping with Forecasting Insights:
Rather than relying on static schedules, modern housekeeping teams can benefit from advanced forecasting functionality within a connected PMS-RMS system. By receiving predictions for occupancy trends in the coming weeks, housekeeping managers can adjust staffing levels accordingly, ensuring the right resources are in place to meet demand. This proactive approach enhances operational efficiency and ensures that room turnovers are managed effectively, maintaining high standards of guest satisfaction while optimizing labor costs.
Marketing, Sales, and Revenue Management:
Marketing and sales teams can leverage RMS data to craft targeted promotions based on demand forecasts and guest booking trends. For example, if Atomize identifies a dip in midweek bookings, the marketing team can quickly launch campaigns to drive occupancy during those periods. The PMS-RMS connection ensures that all departments are aligned, reducing the risk of overbooking or underutilization.
Data as a Catalyst for Cross-Department Collaboration
How PMS Data Fuels RMS Predictions
Data is at the heart of cross-department collaboration. A PMS like Mews collects vast amounts of information, including guest preferences, booking trends, and operational metrics. When paired with Atomize, this data becomes a powerful tool for enhancing collaboration and driving smarter decisions across the organization.
Guest Preferences: By analyzing preferences stored in the PMS—such as room type or length of stay—Atomize can help marketing teams design personalized offers while enabling the front desk to tailor interactions to each guest’s needs.
Booking Trends: Insights into booking lead times and cancellation patterns allow revenue managers to predict demand more accurately. This information is shared across departments to adjust staffing levels, plan promotions, and optimize pricing strategies.
Operational Metrics: Housekeeping and maintenance teams benefit from occupancy forecasts generated by Atomize. This ensures that resources are allocated efficiently, reducing costs while maintaining service quality.
Data is the backbone of successful hotel operations. By connecting PMS and RMS, we create a data-driven ecosystem where every department has access to real-time insights. This empowers teams to make smarter, more informed decisions, leading to better guest experiences and, ultimately, a stronger bottom line. Alexander Edström, CEO – Atomize
Breaking Silos for a Unified Future
The integration of Mews PMS and Atomize RMS is more than a technological advancement—it’s a cultural shift. By uniting teams through shared data and real-time communication, hoteliers can break down silos and foster a collaborative environment that benefits both employees and guests.
Why Cross-Department Collaboration Matters
Improved Efficiency: Teams spend less time coordinating manually and more time focusing on their core tasks.
Enhanced Guest Satisfaction: Seamless communication ensures guests receive a consistent, high-quality experience from check-in to check-out.
Revenue Growth: Collaboration enables hotels to optimize pricing, staffing, and marketing strategies, leading to increased profitability.
Unlocking the Potential with Mews and Atomize
The partnership between Mews and Atomize is revolutionizing the hospitality industry, setting a new standard for operational excellence. By breaking down traditional silos and moving beyond basic integration towards embedded experiences, this collaboration empowers hotels to streamline their operations, maximize revenue, and deliver exceptional guest experiences. In the future, employees will no longer need to manage multiple platforms—everything will be seamlessly integrated into a single, central user experience. This shift eliminates complexity, allowing hotel staff to focus on what matters most: delivering a memorable stay for guests.
In 2025, the integration of PMS and RMS will no longer be a luxury—it’s a necessity. Hoteliers who embrace this connected, embedded approach will be better equipped to navigate an increasingly competitive market. With the right tools in place, operational efficiency will be optimized, revenue potential maximized, and guest satisfaction elevated.
Are you ready to transform your hotel operations? Discover how Mews and Atomize can help you break down silos, improve efficiency, and achieve your revenue goals by delivering a truly unified solution that sets you up for long-term success.
About Atomize RMS
Atomize represents a cutting-edge hotel revenue management software, offering a sophisticated, AI-driven solution for dynamic pricing for hotels. Atomize leverages real-time market data, competition analysis, and demand forecasting to optimize pricing, thereby significantly enhancing revenue and operational efficiency.
Atomize’s cloud-based RMS platform is particularly noted for its capability to automate complex decision-making processes, providing hoteliers with a powerful tool to stay ahead in a highly competitive and rapidly evolving market.
Atomize is a Swedish company with its headquarters in Gothenburg and operates on a global market, the software is used in over 50 countries, on 5 continents, by hotels ranging in size from 50 to 1250 rooms.
Focused on innovation and data-driven decisions, Atomize RMS is shaping the future of revenue management.
To learn more about Atomize, visit atomize.com or follow us at @Atomize.
Alexandra FjällmanChief Marketing Officer
