Allen Gross, Chairman of GFI Hospitality, announces today the transition of the former James NoMad Hotel to Hotel Seville NoMad, joining The Unbound Collection by Hyatt. Following the transition and an upcoming property refresh, Hotel Seville NoMad will introduce an elevated guest experience in the heart of New York’s vibrant NoMad district along with a new lobby bar and amenities inspired by the historic building’s vibrant past. Under Hyatt management, the hotel’s restoration to its early 20th century grandeur arrives in tandem with an overarching revitalization of the historic NoMad neighborhood, delivering a new epicenter for world-class dining, shopping and artistic experiences in New York.
Housed in a meticulously preserved Beaux Arts building originally constructed in 1903, Hotel Seville NoMad blends timeless architectural elegance with contemporary design for a destination that pays homage to a rich history of art, culture and cuisine. The 348-room hotel introduces luxurious reimagined guest rooms, refreshed interiors and engaging guest programming along with Il Bar, a new residential-inspired lobby experience. The enriched guest rooms will seamlessly blend modern comforts and aesthetics, featuring vintage-inspired furnishings and textured materials set against hues of gray and blue. Inspired by iconic spaces across the globe, each guest room will additionally feature captivating works of art, celebrating the world of travel.
SAVORING SEVILLE
Situated in the heart of New York City’s dynamic NoMad neighborhood, Hotel Seville NoMad is a gateway to some of the city’s must-experience cultural, culinary and artistic experiences. Housed within the hotel, renowned restaurant Scarpetta blends rustic Italian tradition with refined presentation and offers guests a menu of rich, indulgent fare highlighting locally sourced ingredients. Complementing Scarpetta’s culinary offerings, The Seville is a hidden speakeasy gem and features a rotating roster of live jazz and DJ sets, transporting guests to a bygone New York with a contemporary twist.
Representing the hotel’s newest offering, Il Bar debuted in early 2025 as a new guest gathering space in the lobby, centered around a cascading stone bar designed by Thomas Juul-Hansen and offering creative cocktails and small bites. Il Bar is open Tuesday through Saturday from 3:30 PM-10:30 PM for guests to enjoy happy hour, pre-dinner cocktails or a nightcap, serving as a bookend for any New York adventure.
SOPHISTICATED SOIRÉES
A dynamic destination for groups and events of varying sizes, Hotel Seville NoMad offers a number of bespoke, flexible event spaces. Venues range from a stunning ballroom to intimate meeting rooms with catering supported by Scarpetta’s renowned cuisine. Whether groups are looking for intimate dinners, cocktail receptions or multi-day meetings, Hotel Seville NoMad is primed to welcome guests with an inviting yet elevated atmosphere.
NEIGHBORHOOD NOTES
Nestled between the Flatiron District and Midtown, NoMad is a culturally rich enclave in the heart of Manhattan. Evolving into one of New York’s most coveted destinations, NoMad encompasses landmark architecture, world-class dining and a thriving design and cultural scene for discerning travelers. As part of this dynamic landscape, Hotel Seville NoMad’s transformation embraces the neighborhood’s refined spirit and delivers a new destination reimagined with modern luxury, timeless elegance and an unmistakable sense of place.
As part of The Unbound Collection by Hyatt—a portfolio of luxury properties credited for its thoughtful curation of experiences—guests will have access to Hyatt perks, including the World of Hyatt rewards program to earn points and exclusive access to elite benefits.
Hotel Seville NoMad is located at 22 East 29th Street. For more information on the hotel or to make a reservation, visit the website.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
About GFI Hospitality
GFI Hospitality and its affiliate GFI Development have developed and created some of the world’s most iconic lifestyle hotels. In addition to the transition of the former James Nomad to Hotel Seville Nomad, other notable properties in the GFI portfolio include the Beekman, a Thompson Hotel, Thompson Central Park, Ace New York, and the Ace Brooklyn. GFI also developed the Ace Palm Springs, The Old No. 77 Hotel and Chandlery and provided development consulting services for the Chicago Athletic Association and the original Thompson Miami Beach. GFI is known for delivering best-in-class projects that directly benefit the communities in which they are located. The Company has completed over $4 billion in hotel transactions and focuses on development, asset and property management.
Hotel website
Hotel Seville NoMad – The Unbound Collection by Hyatt22 E 29th StNew York, NY 10016United States
+1 212-532-4100
