Jamco America, Inc. has entered into a partnership with Alaska Airlines and SEKISUI KYDEX to create a new, modular, and textured branding panel for use in Alaska Airlines aircraft. The new pattern inspired by the Spirit of the North adds a touch of modern heritage to the cabin, a nod to represent the airlines home in Pacific Northwest.
Jamco’s modular decorative panel enables airlines to add depth to the way they showcase their brand elements in a cabin environment. The bulkhead uses a custom-colored KYDEX® Thermoplastic, a durable and recyclable material, that will elegantly welcome passengers while being able to withstand high foot traffic and abuse typical in aircraft cabins.
The environmentally sustainable panel solution can be easily maintained and swapped if damaged, making it ideal for airlines. Its design allows for a more textured and visually appealing surface than typical laminate solutions, enhancing the cabin’s aesthetic.
“We were delighted to partner with Jamco America and Alaska to identify a bespoke solution to communicate the airline’s brand attributes in one of the most visible areas of the cabin,” said Karyn McAlphin, Creative Design Lead for SEKISUI KYDEX.
The new, easily installed bulkhead concept was created using pressure forming, allowing Alaska Airlines to bring crisp definition and depth to their Aura Lines through debossing. The thermoforming tool also incorporated an on-brand texture to help convey the airline’s warm and genuine traits.
“The aesthetically pleasing and textured Aura Line panels add depth and a touch of Alaska’s natural beauty to the cabin experience, aligning with the airline’s commitment to genuine and high-quality service,” said John Cornell, Director of Research & Development and Information Systems at Jamco America, Inc.
“The partnership exemplifies successful collaboration and highlights how rapid prototyping and remote teamwork, even in the throes of COVID-19, can overcome logistical challenges, ultimately leading to innovative solutions in the airline industry.”
For more information about the three-way collaboration among Alaska Airlines, SEKISUI KYDEX, and Jamco America or Jamco capabilities, visit jamco-america.com.
About Jamco America
Jamco America, a subsidiary of Jamco Corporation in Japan, was established in 1982 as a commercial aircraft interior products and services provider. Located in Everett, WA, Jamco is considered one of the most experienced interior products suppliers and turnkey aircraft interiors integrators in the industry. Jamco has developed premium class seating for commercial aircraft, providing forward facing business class seating such as the Journey™ seats in 2015 and delivered the new Venture™ reverse herring-bone business class seat in 2019.
About SEKISUI KYDEX
SEKISUI KYDEX innovates and creates sustainable KYDEX® and ALLEN® thermoplastic material solutions for the next generation of product design. SEKISUI Chemical’s corporate commitment to Speed, Service, and Superiority is realized through the KYDEX® Thermoplastics’ business model of manufacturing bespoke materials with short lead times in small quantities. This Quick Response Manufacturing (QRM) model at three manufacturing campuses expands beyond thermoplastic sheet. Our mission is to challenge what’s possible and deliver beyond imagination. SEKISUI KYDEX is more than a raw material supplier; we are a solution provider.
The material portfolio also includes injection molding resins, proprietary Infused Imaging™ technology, integral special effects, unique textures, and custom products and design. As a collaborative partner and the world’s leading pioneer of thermoplastic solutions – done responsibly, we put innovation at the forefront, guiding you from beginning to end.
The SEKISUI KYDEX appLab™ and designLab® Innovation Centers are collaborative spaces for clients and customers to bring the supply chain together for rapid prototyping and design development. These spaces are the bridge between engineering and art. More than 300 dedicated professionals in Bloomsburg, PA, and Holland, MI, working with a global network of sales and distribution partners, are committed to delivering more than their customers can imagine.
Featured image credited to JAMCO
