Joe Public, Promise, and TBWA Hunt Lascaris as well as Carbon Films Cape Town with Bananas Johannesburg, are among the South African agencies in the Middle East & Africa that won four Gold Pencils, eight Silver, eight Bronze, and 48 Merits.
Joe Public, Promise and TBWAHunt Lascaris are among the South African agencies that are Pencil and Merit winners in the One Show (Image supplied)
Other regional winners, including Kazakhstan, Saudi Arabia, and the United Arab Emirates, were among the Pencil and Merit winners from 55 countries in The One Show 2025.
Impact BBDO Dubai and Leo Dubai led in the region with two prestigious One Show Gold Pencils each.
Middle East and Africa winners
The list of The One Show 2025 Pencil winners from the region is as follows.
Gold
Impact BBDO Dubai Child Wedding Cards for UN Women in Health & Wellness, Direct MarketingImpact BBDO Dubai Child Wedding Cards for UN Women in Print & Promotional, Print & Promotional for GoodLeo Dubai The Great Indian Dunk for NBA India in Out of Home, Direct MarketingLeo Dubai The Great Indian Dunk for NBA India in Print & Promotional, Print & Promotional for Good
Silver
BigTime Creative Shop Riyadh 4th Judge for The Ring Magazine in Creative Use of Data, Innovation – New Ideas in Creative Use of DataBigTime Creative Shop Riyadh Everything or Nothing for General Entertainment Authority in Moving Image Craft & Production, Production DesignCarbon Films Cape Town with Bananas Johannesburg and Taprod BangkokLet There Be Cake for KFC Thailand in Moving Image Craft & Production, Direction – SingleLeo Dubai The Great Indian Dunk for NBA India in Out of Home, Posters – SeriesLeo Dubai The Great Indian Dunk for NBA India in Out of Home, Craft – Art DirectionLeo Dubai The Great Indian Dunk for NBA India in Print & Promotional, Craft – Art DirectionPromise Johannesburg with The Kinetic Johannesburg and Hey Papa Legend Johannesburg The Vluit Project for AfriSam in Experiential & Immersive, Experiential AudioTBWAHunt Lascaris Johannesburg with Sterling Sound Johannesburg Bedtime Stories for Business Peoplefor City Lodge Hotels in Interactive, Online & Mobile, Craft – Writing
Bronze
BigTime Creative Shop Riyadh 4th Judge for The Ring Magazine in Creative Use of Technology, Use of AI – OtherBigTime Creative Shop Riyadh Obsession for General Entertainment Authority in Film & Video, TV, VOD, & Online – Over 90 Seconds – SingleBigTime Creative Shop Riyadh Obsession for General Entertainment Authority in Moving Image Craft & Production, Direction – Single FP7 McCann Dubai with Current Global Dubai and Craft Dubai Heinz Insurance for Heinz in Interactive, Online & Mobile, Customer Experience/CXJoe Public Johannesburg There’s a beer for you for AB InBev/Hansa Pilsener in Radio & Audio-First, Use of HumourJoe Public Johannesburg There’s a beer for you for AB InBev / Hansa Pilsener in Radio & Audio-First, Craft – Writing – SeriesLeo Dubai The Great Indian Dunk for NBA India in Print & Promotional, Newspaper – Series
Globally, FCB New York topped the world with 35 Gold Pencils, including 28 for Spreadbeats on behalf of Spotify.
Spreadbeats was The One Show 2025’s most awarded entry, winning 28 Gold Pencils, 10 Silver, five Bronze, and 10 Merits.
The One Show 2025 Global Creative Rankings will be announced on 19 May, 2025.
Announcement of Pencil and Merit winners by The One Club for Creativity was made in advance of tomorrow night’s conclusion of Creative Week 2025 at The One Show 2025 gala awards ceremony in New York, where Best of Show, Best of Discipline, special awards, and “of the Year” honours will be unveiled.
A showcase of all One Show 2025 Pencil and Merit winners can be viewedhere, and a dynamic online list of the winners can be viewed here.
