KLM, the leading airline of the Netherlands is taking a further step in enhancing onboard experience by trialling Buy On Board service for the first time. This initiative will be launched on three routes — Porto, Lisbon, and Oslo — as part of a Proof of Concept (PoC) in collaboration with Immfly, a global leader in digital onboard solutions.
This landmark collaboration underscores Immfly’s commitment to delivering advanced digital ecosystems that enhance passenger experiences, optimize airline operations, and generate new revenue opportunities.
“We’re tremendously proud to partner with KLM to bring their customers and crew the very latest in Retail Onboard technology,” said Immfly CEO Pablo Linz. “This is an incredible opportunity to reinforce the power of retail to elevate the customer experience”
Empowering KLM with a Turn-Key Retail Ecosystem:
The Retail on Board solution redefines inflight shopping by integrating a powerful suite of tools designed to enhance efficiency, improve passenger satisfaction, and boost airline profitability. The product suite includes:
Crew App: A user-friendly interface that simplifies onboard retail operations for crew members, ensuring quick, accurate, and seamless service delivery. The app empowers crew with real-time inventory updates, intuitive sales tracking, and an easy-to-navigate design for hassle-free transactions.
Back Office: A comprehensive back-end system offering centralized management and actionable insights for airline administrators. The back office streamlines inventory management, sales monitoring, and reporting while providing data-driven analytics to optimize operations and reduce waste.
End-to-End Payment Management: Immfly’s robust payment solution that is PCI DSS 4.0 certified, supports various methods, enabling fast, secure, and reliable transactions. With advanced reconciliation and fraud prevention measures, airlines can reduce declined payments by up to 90% and maximize revenue per passenger.
By offering a streamlined retail experience, KLM can offer its passengers more personalization during their trip while also achieving operational efficiencies.
About Immfly
Immfly is a global leader in digital onboard solutions, transforming the passenger experience with seamless entertainment, connectivity, and retail solutions. Headquartered in Barcelona, Spain, and founded in 2013, Immfly serves over 50 airlines across Europe, Latin America, North America, and Asia Pacific, empowering travellers to stay connected and engaged throughout their journey. With technology installed on over 2,500 aircraft and reaching more than 400 million passengers annually, Immfly offers flexible, modular solutions tailored to the needs of full-service, low-cost, and regional carriers.
About KLM
For over a century, KLM has been connecting people with each other and the world. Tens of millions of customers choose to fly KLM every year, for business, leisure, visiting friends or family, to study abroad, et cetera. We strive to help them to travel well – making meaningful connections with people, places, and experiences along every step of the journey.
The 160 destinations in the KLM network connect the Netherlands with all the world’s key economic regions and is a powerful economic engine. At the same time, KLM takes responsibility for the environmental impact of flying. Aviation has to become more sustainable. Every day we take big and small steps towards achieving this goal so that we can continue to be a great airline for our customers for the century to come.
KLM Royal Dutch Airlines is part of the Air France–KLM Group. KLM is also a member of the global SkyTeam Alliance, which has 19 member airlines. For more information about KLM, please visit here.
Featured image credited to Immfly/KLM
