Deepfake detection and takedown service Loti AI has secured an additional $16.2 million in series A funding led by Khosla Ventures with additional investments from FUSE, Bling Capital, and Ensemble. This brings the startup’s total raised to date to $23 million.
Loti AI is working to drive development and market expansion of its likeness protection technology, which initially launched for public figures and celebrities. More recently, it introduced a consumer offering for anyone “who wants to safeguard their digital reputation.” The company maintains strategic partnerships with WME and CAA.
“Our thesis around Loti is simple. Generative AI enables new deepfake technology that creates new risks and challenges around fraud and trust — challenges that celebrities, influencers, and brands are not prepared for today. And Loti has world class technology paired with a category leading product that has proven itself by protecting A-list celebrities, household name brands, and individuals and local businesses from threats,” said Khosla Ventures’ Jon Chu in a released statement.
Added founder and CEO Luke Arrigoni, “At Loti AI, we are committed to putting people at the center of AI, ensuring individuals have effortless control over their digital identities. Our vision is a future where personal autonomy and technological progress exist in harmony — fostering creativity and benefiting society.”
Founded in 2022, Seattle-based Loti AI’s AI-driven tech is aimed at detecting and removing unauthorized likeness content, including social media impersonations, deepfakes, voice simulations, and leaks. In addition to WME and CAA, Loti maintains a partnership with entertainment marketing and production firm Dolphin whose subsidiaries — businesses including 42West, The Door, Shore Fire, Special Projects and Elle Communications — have access to Loti’s tools.
