Machine, part of the Publicis Groupe, delivered an exceptional performance at the Pendoring Awards, an event celebrating the originality of South African indigenous language creative content and local talent.
This year, Machine entered four campaigns, with three making it to the finalist stage and all three converting into wins:
Craft gold:
Spotify Africa: Skathi Sokubuya – Best Use of Licensed Music
Silver:
Spotify Africa: Say it with Lyrics – Integrated Multimedia CampaignSpotify Africa: Skathi Sokubuya – Online Film Commercials
As Jabulani Sigege, group executive creative director at Machine says: “Xa uthetha, uzibonakalisa ngolwimi lwakho lwenkobe, soze ulahleke” – when speaking using your home language, you can never go wrong.
The Pendoring Awards continue to showcase the power of creativity in preserving and promoting South Africa’s diverse languages. Machine’s wins demonstrate their ability to create impactful, culturally resonant work that elevates local voices on a broader stage.
More About Machine_
Machine is a South African creative solutions agency, where fearless minds lead to borderless creativity. Visit thisismachine.co.za for more information.
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