The hotel group will strengthen its portfolio in Palma with the addition of a new INNSiDE by Meliá hotel
Meliá expands its presence in the Indian Ocean with the signing of its first hotel in the Maldives
In Asia, the company will reposition its iconic hotel in Bali, transforming it into a new Paradisus by Meliá
Meliá Hotels International, Spain’s leading hotel company, continues its commitment to quality tourism with an expansion and repositioning plan focused on the premium and luxury segments. The company, which expects to close 2024 with EBITDA surpassing €525M, consolidating its leadership, is accelerating its growth accompanied by a significant increase in RevPAR, and approaches 2025 as a year where tourism will play a central role, further strengthening the company’s position.
Gabriel Escarrer Jaume, Chairman and CEO of Meliá Hotels International, reiterated the company’s commitment to maximizing revenue through expansion, a luxury and repositioning strategy, and direct sales channels during the press conference held at Fitur. He highlighted that Meliá’s luxury brand hotels already account for 40% of the operating contribution, with a RevPAR growth of over 30%
Already present in 13 of the 15 most visited countries in the world, the hotel company closed the year with 19 new hotel openings and expects to open at least 25 more in 2025. The company remains committed to both qualitative and sustainable growth, which will be key to its success this year. Currently, 64% of its portfolio consists of premium and luxury hotels, and 81% of its project pipeline is focused on these segments.
Quality growth as the key to success
In Spain, Meliá begins the year with the signing of a new hotel in Palma, further strengthening its presence in the Mallorcan capital, which will be the the third INNSiDE by Meliá property in the city. Additionally, the company expects to announce new expansion projects in the coming months to enhance its portfolio, alongside the upcoming openings of ME Málaga (2025), Meliá Collection Ronda (2026), and Meliá Collection Cádiz (2026).
Mediterranean destinations continue to be a priority for the group, which has reaffirmed its leadership in Albania as the largest hotel company in the country, with 4 hotels open and 18 in the pipeline. Malta, with the opening of the ME Malta, and Greece, where the company will open the INNSiDE Elounda this year, will also be important destinations in the hotel company’s expansion. In the rest of Europe, Meliá is capitalising on its know-how in the bleisure segment with projects in Portugal and Italy.
Meliá also continues to focus on Caribbean destinations, with a strong commitment to the Dominican Republic and Mexico. In the case of the Dominican Republic, the company highlights the incorporation of new brands, such as the recent arrival of ZEL, as well as the development of new growth areas like Miches and Puerto Plata. In Mexico, following the latest opening of Meliá Casa Maya, the company is accelerating its growth and plans to increase its presence from 7 to 13 hotels in two years, with a strong push for its luxury brand ME by Meliá and the opening of ZEL Sayulita in 2026.
Regarding destinations in the Americas, the hotel company has also emphasized its renewed growth commitment in LATAM. In 2024, it announced a strong expansion in Argentina with new openings in Buenos Aires and signings like the future Gran Meliá Ushuaia. Meliá is also focused on expanding its bleisure presence in Brazil, Peru, Costa Rica, and Colombia.
The Middle East will be a new growth hub, where, due to the tourism boost in destinations like Saudi Arabia, the company has increased its resources to support the growth it expects to announce soon in the region. In Asia Pacific, Meliá is consolidating its leadership in Vietnam with 22 hotels open and another 5 in the pipeline, while reaffirming its interest in growing in Thailand and Malaysia.
Meliá Hotels International is also strengthening its presence and accelerating its expansion into new destinations, with its arrival in the Maldives set for 2025. Following the scheduled opening of Meliá Mahe in the Seychelles in 2026, the company is adding another project in the Indian Ocean, with the upcoming launch of a Meliá Amilla Fushi in the exclusive setting of the Maldives. This property will later be upgraded to meet the luxury standards of The Meliá Collection brand.
The Repositioning Strategy: a key lever for strengthening hotel brands
Meliá Hotels International is committed to the repositioning and rebranding of its most important hotels as a central pillar for strengthening its brand strategy, differentiating products, improving profitability, and enhancing customer satisfaction. Over the past two years, the company has repositioned 40 hotels in its portfolio, with investments exceeding €400 million, both from its own funds and those of its partners.
In Spain, notable examples include the reopening of the Casa de las Artes Meliá Collection and Meliá Ibiza hotels in 2023. Between 2023 and 2024, 23 hotels have been repositioned with an investment of over €235 million.
One of Meliá’s most anticipated repositionings for this year is the Paradisus Fuerteventura, bringing the luxury brand Destination Inclusive to another of the Canary Islands’ paradisiacal locations. The brand will also make its debut in Indonesia following the repositioning of one of the company’s most iconic hotels, the historic Meliá Bali, which marked the beginning of the company’s international expansion; at the end of the year, it will be relaunched as Paradisus Bali.
About Melia Hotels International
Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International has more than 400 hotels open or in the process of opening, in more than 40 countries, and a portfolio of ten brands: Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Falcon’s Resorts by Meliá, Sol by Meliá, and Affiliated by Meliá. The Company is one of the world’s leading hotel chains in the leisure segment and its experience in this area has allowed it to consolidate itself in the growing market of urban hotels inspired by leisure. Its commitment to responsible tourism has led it to be recognised as the world’s most sustainable hotel in 2022 according to S&P Global’s Corporate Sustainability Assessment, as well as being a “Top Employer 2023” brand in Spain, the Dominican Republic, Mexico, Italy and Germany. Meliá Hotels International is also part of the IBEX 35. For more information, please visit www.meliahotelsinternational.com
