Motel One celebrates the opening of its 100th hotel in Munich, a key moment in its development. At the same time, the brand continues to expand in Europe and the United States, with several upcoming projects, notably in France, the UK and Portugal.
A sustained development strategy
The Motel One Group has reached an important milestone with the opening of its 100th hotel in Munich, marking a symbolic step in its expansion.
The opening of our 100th hotel represents a significant milestone in the development of our company and our growth strategy. We have secured sites in key markets across 15 countries in Europe and the USA, and will continue to strategically expand our brand portfolio.Stefan Lenze, Co-CEO of Motel One
With the opening of new hotels in Munich, London, Lisbon, Paris and Vienna, Motel One continues to expand in major European cities, with particularly promising plans for 2025. This expansion strategy is also visible in Belgium, with the opening of its second property in the country, the Motel One Antwerp.
Furthermore, the Group has already secured 29 new projects by September 31, 2024, testifying to the strength of its pipeline. And all this would not be possible without the financial involvement of PAI Partners, which recently became a majority shareholder in Motel One.
Expansion of The Cloud One lifestyle brand
Alongside Motel One, lifestyle brand The Cloud One continues to grow. Founded in 2022, The Cloud One opened its first hotel in New York, followed by its first European property in Hamburg in December 2023. Since then, the brand has expanded to other cities such as Nuremberg, Prague, Düsseldorf, and Danzig.
We are proud of the rapid expansion of The Cloud One, which already has six establishments in four countries.2025 will see the opening of our first hotel in Lisbon, which will offer a unique concept including a swimming pool, a first for the brand. A project in Miami is also in development.Stefan Lenze, Motel One Co-CEO
Motel One, with 28,000 rooms in 13 countries, is preparing to expand its presence in both the European and American markets. The brand plans to open hotels in strategic cities such as Lisbon and Miami.
In 2025, The Cloud One hotel in Lisbon will mark a new phase for the group, with the addition of innovative amenities such as a pool area.
About the Motel One Group
Founded in 2000 and headquartered in Munich, Motel One has received numerous awards for its concept and is recognized as the pioneer of the budget design hotel category. The Motel One Group currently operates 99 hotels with 27,928 rooms in 13 countries (as of February 2025). Both industry experts and guests appreciate the unique combination of high-quality furnishings, exclusive design, high service standards, and prime city-center locations at an attractive price. In 2022, Motel One Group launched its new lifestyle brand, The Cloud One Hotels, with its first property in New York.
