“There’s NASA language and there’s farm language,” says Lance Lillibridge, who farms about 1,400 acres of corn and soybeans in Benton County, Iowa, and has helped lead the Iowa Corn Growers Association. “Sometimes you need an interpreter, and Brad’s that guy.” He recalled a meeting where some farmers were skeptical, wary of NASA’s “big brother” eyes in the sky, “but Brad had a way of putting people at ease, keeping everyone focused on the shared goal of better data for better decisions.”
