Key Takeaways
Cherry blossoms and wildflower blooms are trending this spring, motivating millennial travelers to book more rural trips than any other age group.
Nature nomads are immersing themselves in the countryside, where listing searches surged over 100% for April 2025.
From mountaintop yurts to domes and treehouses, nature-forward listings are among our most wishlisted stays across the globe.
“Nature nomads”, travelers in pursuit of natural environments and off-the-grid experiences, are embracing the spirit of Earth Month by exploring rural destinations and immersing themselves in the great outdoors. These adventurers are seeking spring nature events like wildflower blooms and animal migrations, exploring destinations immersed in nature, and tapping into the “cowboy-core” trend by flocking to remote listings in the countryside.
Wildflower blooms and wild landscape locations spike searches
Nature nomads are flocking to places that are home to Earth’s wonders. From wildflower blooms to animal migrations, biodiverse destinations are trending this spring, indicating a quest for nature-focused experiences. Here are some of the trending destinations and nature events surging with nature nomads this Earth Month:
Cherry blossom blooms (Nagoya City, Japan)
Home to Nagoya Castle, Japan’s first castle to be declared a National Treasure, and parks including Tsuruma Park, and Meijo Park, Nagoya City, Japanexperienced over 110 percent growth in searches for spring 2025, compared to the year prior1. These parks are celebrated for their diverse array of plants and wildlife, making them popular destinations during the Hanami – the Japanese tradition of cherry blossom viewing from March through May.
Wildflower blooms (Castleton, VT, United States)
The Green Mountain National Forest, which spans across southwestern and central Vermont, provides an ideal nature retreat for hikers and outdoor enthusiasts. In early spring, visitors can admire wildflower blooms, including trillium, trout lily, bloodroot, and spring beauty, which blanket the state’s lush landscape in color. Castleton experienced over 85 percent growth in searches for spring 2025compared to the year prior2, putting this destination on the map for nature nomads.
Desert blooms (Palm Desert, CA, United States)
Just outside of Palm Desert, Joshua Tree National Park is another destination that is renowned for its April wildflower blooms. Desert dandelion, desert globemallow, brittlebush, and Indian paintbrush create vibrant patches of yellow and red across the landscape, attracting an increasing number of outdoor enthusiasts – with searches up over 50 percent for this spring3.
Monarch butterfly migrations (Port Aransas, TX, United States)
In April, nature nomads can witness the spring monarch migration in Port Aransas, Texas as the monarchs travel along the Texas coast. This coastal city saw over a 30 percent increase in searches this spring4, showcasing the region’s growing appeal during this butterfly season.
Wild landscapes (Torres del Paine, Chile)
Torres del Paine, a national park situated in southern Chilean Patagonia, boasts a diverse natural landscape that features mountains, glaciers, lakes and rivers. Providing nature nomads with an abundance of adventure, searches for this breathtaking destination surged over 350 percent5 for global travelers compared to the previous year. While exploring the region’s natural wonders, guests may get lucky and spot local Patagonia’s “Big 5” wildlife- including Andean condor, the guanaco, the puma, the huemul and Darwin’s rhea.
Rural destinations and cowboy-core listings surge with nature nomads
In addition to seeking nature events, nature nomads are also gravitating towards rural destinations, nature-centric stays and countryside escapes that let them channel their inner cowboy.
100%
Increase in searches for countryside listings for April 2025
50%
Searches for countryside listings saw an increase of over 100% for April 2025, while searches for listings in national parks surged by more than 50% compared to the previous year6.
Millennials booked the most rural trips for spring travel in 2025 of any age group7.
Travelers between the ages of 60 – 90 years old experienced the largest growth in rural travel in spring 20258.
We expect this trend in rural and nature-centric trips to continue, as indicated by this year’s most wishlisted stays both in the US and across the world.
1 Based on internal Airbnb data, of searches made in 2024 for spring 2025, compared to searches made in 2023 for spring 2024
2 Based on internal Airbnb data, of searches made in 2024 for spring 2025, compared to searches made in 2023 for spring 2024
3 Based on internal Airbnb data, of searches made in 2024 for spring 2025, compared to searches made in 2023 for spring 2024
4 Based on internal Airbnb data, of searches made in 2024 for spring 2025, compared to searches made in 2023 for spring 2024
5 Based on internal Airbnb data, of searches made in 2024 for spring 2025, compared to searches made in 2023 for spring 2024
6 Based on internal Airbnb data, of searches in the countryside and national park categories made in H1 2024 for April 2025, compared to bookings made in H1 2023 for April 2024
7 Based on internal Airbnb data, of nights booked by age group in Q1-Q4 2024 for spring 2025, compared to bookings made in Q1-Q4 2023 for spring 2024
8 Based on internal Airbnb data, of nights booked by age group in Q1-Q4 2024 for spring 2025, compared to bookings made in Q1-Q4 2023 for spring 2024
About Airbnb
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
About Airbnb.org
Airbnb.org is a nonprofit organization dedicated to facilitating temporary stays for people in times of crisis around the world. Airbnb.org operates independently and leverages Airbnb, Inc.’s technology, services, and other resources at no charge to carry out Airbnb.org’s charitable purpose. The inspiration for Airbnb.org began in 2012 with a single host named Shell who opened up her home to people impacted by Hurricane Sandy. This sparked a movement and marked the beginning of a program that allows hosts on Airbnb to provide stays for people in times of need. Since then, the program has evolved to focus on emergency response and to help provide stays to evacuees, relief workers, refugees, asylum seekers, and frontline workers fighting the spread of COVID-19. Since then, hosts have offered to open up their homes and helped provide accommodations to 100,000 people in times of need. Airbnb.org is a separate and independent entity from Airbnb, Inc. Airbnb, Inc. does not charge service fees for Airbnb.org supported stays on its platform.
