In this week’s episode of the Hotel Moment podcast, Mercedes Blanco, Chief Partnerships at The Hotels Network, joins Revinate CMO Karen Stephens to urge hoteliers to stay on top of the latest technology to not only optimize their tech stack, but also avoid getting left behind as the industry forges ahead with the digital transformation.
Mercedes shares why it’s important to get back to the basics when it comes to your tech stack — identifying which pieces of technology help you get to know your guests and tell your brand story and which pieces are just dead weight. Ultimately, Mercedes shares that if hoteliers can reassert control and ownership over their technology, partnerships, and communications channels, then they’ll position themselves for success in a rapidly changing industry.
Tune in and find out how to navigate the changes in hospitality with AI and prepare your business for the future of hospitality tech.
Meet your host
As Chief Marketing Officer at Revinate, Karen Stephens is focused on driving long-term growth by building Revinate’s brand equity, product marketing, and customer acquisition strategies. Her deep connections with hospitality industry leaders play a key role in crafting strategic partnerships.
Karen is also the host of The Hotel Moment Podcast, where she interviews top players in the hospitality industry. Karen has been with Revinate for over 11 years, leading Revinate’s global GTM teams. Her most recent transition was from Chief Revenue Officer, where she led the team in their highest booking quarter to date in Q4 2023.
Karen has more than 25 years of expertise in global hospitality technology and online distribution — including managing global accounts in travel and hospitality organizations such as Travelocity and lastminute.com
Connect with Karen
About Revinate
Revinate is a direct booking platform that leads the hospitality industry in driving direct revenue and increased profitability.
Our products and our people combine to give hoteliers the superpowers they need to crush their goals. With Revinate, hoteliers shift share away from OTAs and drive tangible results across an individual property or a portfolio. Our industry-leading, AI-powered, customer data platform collects, unifies and, synthesizes data giving hoteliers a foundational advantage.
Hoteliers gain critical intelligence – guest lifetime spend, stay preferences, ancillary revenue, and more. With our Rich Guest Profiles database, hoteliers don’t need to guess who their most profitable guests are, or how to drive conversions across email, voice, messaging, and digital channels.
Revinate’s direct booking platform and omnichannel communication technology powers 900+ million Rich Guest Profiles across 12,500+ hotels to drive over $17 billion in direct revenue.
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