Now Now NoHo, an innovative sleeper cabin hotel located on Bowery in the heart of NoHo, New York City, debuts today as a transformative boutique experience for solo travelers. Now Now NoHo offers 180 small but thoughtfully designed sleeper cabins that combine the nostalgia of European train cars with the ingenuity of Japanese capsule hotels. The hotel is designed for adventurers seeking a unique and affordable way to explore New York City starting at $125/night.
Led by Dovetail + Co, the creative force behind award-winning hotels in Newport, R.I. and Hawaii, Now Now NoHo embodies the company’s mission of promoting exploration and discovery. The hotel’s distinctive design, crafted by New York-based Islyn Studio, is inspired by the vivid world of dreams, with interiors that blur the line between reality and possibility. Guests have access to communal spaces, curated experiences, and a calendar of events that encourage connection and exploration.
Each single-occupancy cabin is meticulously designed with features that include a custom Wright mattress, Garnier-Thiebaut linens, Brooklinen robe, a sound machine to enhance restful sleep, and Now Now NoHo-branded amenities including an eye mask, earplugs, and slippers. For an additional $30 per night, guests can opt for one of the ten Now or Never Sleeper Cabins, which are slightly larger than the entry-level room category and feature in-room art murals by local artists such as Alyss Odle, Daniela Araya, Ella Barnes, and more.
Now Now NoHo uniquely offers a dedicated Women+ floor, specifically designated for women and non-binary guests. Shared bathrooms are equipped with Grown Alchemist bath products and lockable showers and toilets. Bathrooms are designed to be as functional as they are bold, featuring purple doors, green sinks, herringbone green tile, asymmetrical mirrors, and pendant lighting.
The hotel is equally committed to leveraging technology for a seamless guest experience, offering a pre-arrival self-check-in through mobile app, in addition to check-in kiosks in the lobby. The lobby also has a retail area offering Now Now NoHo-branded merchandise. Guests can further elevate their stay by renting unique amenities such as Fuji Instax cameras, Therabody Smart Goggles and Theraguns, Nintendo Game Boys, Solawave Red Light Therapy Masks, and more.
Communal spaces for guests to gather include the Guest Lounge, a vibrant lower-level space with gradient rainbow-colored wallpaper, a community calendar, and a vending machine stocked with health and wellness products such as face masks, adaptogenic mushroom gummies, lip balms, curated snacks, and more. Now Now NoHo offers a calendar of activities and events on-site and at neighboring businesses for guests to meet each other. The hotel also virtually connects guests and informs them about special happenings in the hotel and around the neighborhood. A connections board hangs within the Guest Lounge that encourage guests to leave a note, make plans, and get to know other travelers with similar interests. The hotel will regularly surprise its guests with tickets to concerts, art exhibits, and museums, and notify guests through the communication platform.
Located at 338 Bowery, Now Now NoHo places guests at the crossroads of some of Manhattan’s most iconic neighborhoods, including SoHo, the East Village, and the Lower East Side. Bowery is a historic street—the oldest in New York City—with deep cultural and social significance. Now Now NoHo will provide travelers with a memorable and accessible experience in the city that never sleeps.
Hotel website
Now Now NoHo338 BoweryNew York, NY 10012United States
+1 332-777-5338
