Africa Flying

Pioneering connections between brands and communities through innovative solutions

Pioneering connections between brands and communities through innovative solutions


Thotbox is excited to announce its evolution as a leading creative agency dedicated to bridging the gap between brands and African communities. Founded with a vision to leverage radio as a tool for connection, Thotbox has embraced a future-focused approach that is agile and responsive to the changing landscape of consumer engagement.

Tiro Kgoroeadira, CEO and founder of Thotbox

From its inception, Thotbox recognized the pivotal role of radio – not just as a medium, but as a platform for authentic dialogue and connection. By speaking the language of communities, Thotbox has successfully forged relationships with diverse audiences, allowing brands to resonate meaningfully within local contexts.

As we reflect on our journey, we take pride in our collaborations with a wide array of clients across retail, financial services, and FMCG sectors. Our success is built on trust – not only from our clients, but also from community radio stations and influential opinion leaders. This trust has propelled us to expand our offerings, meeting the growing demand for impactful brand engagement.

Today, Thotbox is proud to introduce a comprehensive suite of services that includes activations, content marketing, strategic outdoor branding, and low-data digital solutions. One of our most exciting developments is our investment in data and research, empowering brands to identify gaps and opportunities in their corporate responsibility initiatives. This strategic evolution is not just about sustaining community radio; it’s about enhancing the ways communities benefit from brands seeking authentic connections.

“At Thotbox, we are dedicated to growing alongside our clients and the communities we serve,” says Tiro Kgoroeadira, CEO and founder of Thotbox. “Our expanded capabilities reflect our commitment to creating meaningful impact and ensuring brands thrive in a rapidly changing landscape. Integration is not just a buzzword for us; it’s essential for achieving lasting impact and relevance. We take pride in being recognised as experts in this field.”

Thotbox invites brands to join us in this transformative journey – where creativity meets community, and where every connection is an opportunity for growth.

About Thotbox

Thotbox is a creative agency focused on connecting brands with African communities through innovative strategies and deep cultural insights. With a strong foundation in radio and a commitment to evolving solutions, Thotbox helps brands navigate the complexities of consumer engagement in today’s dynamic landscape.



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