NEW YORK, NEW YORK – Preferred Hotels & Resorts, the world’s largest independent hotel brand, is pleased to announce the addition of 19 new member properties to its global portfolio between January 1 and March 31, 2025. Ranging from a family-oriented coastal retreat on the shores of Taiwan to a Blueridge mountainside adventurer’s escape, each of these distinct properties will greet travelers with thoughtful personalized service and unique unforgettable experiences that define independent luxury hospitality.
Highlights include:
Andronis Luxury Suites (Santorini, Greece) – Legend Collection: Slated to unveil a comprehensive transformation in May 2025, Andronis Luxury Suites presents an ideal tranquil escape perched high atop the cliffs of Santorini. Integrating effortlessly into the picturesque jigsaw of whitewashed buildings that define the famed village of Oia, the property boasts 39 elevated suites and villas, a new Greek-style Taverna and upgraded Mare Sanus Spa. With a commitment to preserving both the island’s rich heritage and the property’s enduring legacy, guests will enjoy uninterrupted, breathtaking views of the Aegean Sea, volcanic caldera, and picturesque beaches below— all from the indulgence of private infinity pools and hot tubs.
Boar’s Head Resort (Charlottesville, Virginia) – L.V.X Collection: Set against the stunning backdrop of the Blue Ridge Mountains, this 168-room resort harmoniously blends classic Southern charm with modern comforts and natural beauty. The historic Boar’s Head Resort is nestled within 600 acres of picturesque countryside and features the newly restored Birdwood Mansion—preserved from its former life as a storied 19th century mansion—slated to debut as a boutique seven-room hotel and event venue in fall 2025. Well-equipped for active travelers, a range of adventurous activities are available, including falconry, axe throwing, and hiking, as well as standout facilities such as an 18-hole championship golf course, three swimming pools, a world-class racquet sports facility and four on-site restaurants.
Hotel Convent de la Missio (Palma de Mallorca, Spain) – L.V.X Collection: Housed in a former 17th-century convent, this adults-only boutique hotel fuses rich history with modern design elements, seamlessly merging the past and present to create an atmosphere of refined luxury. Situated among narrow streets and lush courtyards in the bustling heart of Palma, Hotel Convent de la Missio is a peaceful retreat from the Island’s vibrant energy – featuring 27 minimalist guestrooms and suites, an exclusive spa, and idyllic rooftop terrace and solarium. Additional highlights include a stylish Mediterranean restaurant by Michelin-starred chef Marc Fosh and a bar that also serves as an art gallery, showcasing works by local contemporary artists.
NÓR Hotel & Spa (São Roque, Brazil) – Lifestyle Collection: With a name that represents Nature, Origin and Refuge, NÓR Hotel & Spa is nestled amidst the Itapetinga Mountains in São Roque, offering a serene wellness retreat just beyond the reach of São Paulo. Each of the property’s 33 intimate suites feature a minimalist Nordic style, integrating elements of steel, wood, and concrete, and include a private deck and fireplace. Whether savoring modern contemporary cuisine at the signature restaurant, enjoying activities such as beach tennis and soccer, or taking in stunning landscape views from the outdoor pool, guests are invited to a world of tranquility, beauty, and deep connection with nature. Additional highlights for wine lovers include access to the picturesque wine route that winds through local vineyards and tastings in the mirrored glass cellar, featuring a selection of Brazilian and international varietals.
The Archipelago (Yilan, Taiwan China) – Lifestyle Collection:A beachfront respite nestled on the shores of Taiwan’s Wushih Harbor, The Archipelago is a luxury destination overlooking the majestic Guishan Island as it rises from the Pacific Ocean. Where modern minimalism meets playful, bold design, the family-oriented hotel showcases 285 spacious rooms with balconies that provide panoramic mountain and sea vistas, complemented by stylish decor. The essence of the ocean shapes every aspect of the guest experience, from gourmet dining with fresh local seafood to interiors inspired by a journey from the ocean’s depths to the shore, and a rejuvenating Thermal Club that draws low pH sodium bicarbonate thermal water from deep underground for ultimate relaxation.
We are delighted to welcome these 19 exceptional properties to our global portfolio in the first quarter of 2025. This strategic expansion in 12 countries highlights our commitment to providing a diverse range of luxury experiences that cater to every type of traveler, and it serves as a strong foundation for continued growth and momentum throughout the year. Lindsey Ueberroth, CEO of Preferred Hotels & Resorts
Other member properties to have joined Preferred Hotels & Resorts’ global portfolio from January 1 through March 31, 2025, include:
Al Habtoor Palace Budapest (Budapest, Hungary) – Legend Collection
Armani Hotel Milano (Milan, Italy) – Legend Collection
Bellerive Lifestyle Hotel (Salò, Italy) – Lifestyle Collection
Das Edelweiss Salzburg Mountain Resort (Grossarl, Austria) – Legend Collection
Elevation Convening Center & Hotel (Montgomery, Alabama) – Lifestyle Collection
Hotel Château Gütsch (Lucerne, Switzerland) – Lifestyle Collection
Hotel Granados 83 (Barcelona, Spain) – Lifestyle Collection
Hotel Phoenix Centennial Yards (Atlanta, Georgia)
Las Brisas Merida (Merida, Yucatan, Mexico) – Lifestyle Collection
Opera Hotel Bosphorus (Istanbul, Turkey) – Lifestyle Collection:
OROS LUXURY BEACH RESORT (Rethymno, Greece) – L.V.X Collection
PGA National Resort (Palm Beach Gardens, Florida) – L.V.X Collection
The Cooper (Charleston, South Carolina) – Legend Collection; Residences
The First Musica (Rome, Italy) – L.V.X Collection
About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 600 distinctive hotels, resorts, residences, and unique hotel groups across 80 countries. Through its curated global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high-quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The I Prefer™ Hotel Rewards program, Preferred Residences℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit PreferredHotels.com.
AboutI PreferHotel Rewards
Launched in August 2013, the I Prefer Hotel Rewards program from Preferred Travel Group – the parent company that operates hotel brands Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, and Historic Hotels Worldwide – extends points, status, and other complimentary benefits to members upon eligible stays at over 600 participating hotels and resorts worldwide. In addition to earning points for eligible room nights, members receive additional benefits based on their tier status. The I Prefer program also offers a free mobile app, available on Apple and Android devices, which allows members to search and book hotel stays, and easily redeem Reward Certificates. With 5 million travelers currently enrolled in membership, I Prefer is complimentary to join. To learn more and to enroll in the program, please visit IPrefer.com/enroll.
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