Dubai – Team members from Premier Inn Middle East, in collaboration with Emirates Leisure Retail (ELR), participated in the 18th Emirates Physical Fitness Championship for People of Determination organised by the Emirates Autism Center. As part of the initiative, they distributed 500 lunch boxes to children with autism at a special fitness event at Al Jazira Club in Abu Dhabi on 24 April.
Held under the patronage of H.E. Sheikh Nahyan Bin Mubarak Al Nahyan, Minister of Tolerance and Coexistence, the 18th Emirates Physical Fitness Championship for People of Determination supports the global Autism Awareness Campaign, increasing the public’s awareness and enhancing the quality of life for individuals on the spectrum. The event also serves as a testament to the UAE’s ongoing commitment to providing inclusive opportunities for all members of society.
Children of Determination from across the UAE participated in a variety of sports and fitness activities aimed to promote physical activity, inclusion, and community engagement. To help keep their energy up and spirits high, team members from Premier Inn’s hotels in Abu Dhabi and their ELR colleagues cheerfully handed out healthy lunch boxes filled with baked goods, fresh fruit, and juice.
We are proud to support the Emirates Autism Center and be part of such a meaningful event. It was an honour for our team members to share this special day with the children and their families. This initiative reflects our ongoing commitment to being a Force For Good – making a positive and lasting difference in the communities we serve. Simon Leigh, Managing Director of Premier Inn Middle East
About Premier Inn Middle East
Premier Inn Middle East is owned by the Emirates Group and leading UK hospitality company, Whitbread, and has 11 hotels across the Middle East. The brand was established in the region with the opening of Premier Inn Dubai Investments Park in 2008, and now operates seven hotels in Dubai, two in Abu Dhabi and two in Doha, with more locations in the pipeline. Premier Inn’s vision is to ensure that every guest enjoys a warm welcome from our friendly team members, flexible rates, tasty food and a great night’s sleep. The hotel group has more than 800 hotels in the UK, Ireland and Germany, and has been named the UK’s Best Budget Hotel Brand at the Business Traveller Awards 2024. Book direct at premierinn.ae, call +971 600 500 503, or follow @premierinngulf on social media.
About Whitbread PLC
Whitbread PLC is the owner of Premier Inn and restaurant brands including Beefeater, Brewers Fayre, Table Table, Bar + Block, Whitbread Inns and Cookhouse + Pub.
From booking to bed, Premier Inn is here to help its guests rest easy. Whether it’s a choice of 80,000 rooms across 800+ hotels, beds guests won’t want to leave, tasty food, flexible rates or friendly team members who genuinely care, these are just some of the reasons Premier Inn is one of the most-loved hotels in the UK and beyond.
Outside of the UK, Whitbread’s expansion plans are focused on Germany. It opened its first hotel in Frankfurt in 2016 and has an open and committed pipeline of 73 hotels and over 13,500 rooms in H1 FY22.
Whitbread is committed to being a force for good in the communities in which it operates. It’s sustainability programme, ‘Force for Good’ is focused on enabling people to live and work well and is built around three pillars of Opportunity, Community and Responsibility.
Whitbread PLC is listed on the London Stock Exchange and is a constituent of the FTSE.
Sabrina SchouwWhitbread PLC
