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Press Release: ABC International delivers cabin branding to LATAM


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Aviation Business Consultant International has played a key role in enhancing the interiors of LATAM Airlines’ Chilean flag carrier by designing and manufacturing the branding elements for the Premium Business and Economy class cabins of Boeing 787-8 and Boeing 787-9 twinjets.

After a previous project in 2016 involving the creation of the ‘Welcome’ panel for the 787 cabin designed by PriestmanGoode, ABC International was chosen by LATAM to brand the 787 cabins, with a total of 28 logos requested.

The Italian cabin branding specialists were selected to develop the design and airworthiness certification of two types of crests, both made with metal. Branding in Economy is characterized by the distinctive indigo and coral colours of the LATAM brand, whilst branding in Premium Business features a unique metal finished effect.

LATAM logo in silver on a monument at the front of the business class cabin.
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Olindo Spatola, Vice President of Engineering and HDO at ABC International, stated: “When we started working on the design, our proposals were finalized to ease the installation and the airworthiness of both logos. Our main focus was to create branding elements suitable for onboard installation, despite the reduced size of some components, while preserving the characteristic three-dimensional wavey effect of the LATAM brand.”

The logos’ installation on LATAM aircraft is the result of a collaboration between both Boeing Global Services (BGS) and ABC International engineers, who provided technical drawings and specifications necessary for the cabin branding installation and final certification by BGS.

Close up of LATAM branding and logo on a monument
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Regarding the importance of collaborations and partnerships, ABC International CEO Rodolfo Baldascino remarked: “Cabin branding requirements have become increasingly complex in recent years. Thanks to the synergy with other companies and a sophisticated supply chain management, ABC International can deal with this complexity to create high quality products suitable for flight.”

LATAM branding in red and blue on a monument
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ABC International is also engaged in a new cabin branding project for LATAM.

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About ABC International

ABC International is an EASA-DOA Company (EASA.21J.529) based in Naples, Italy. It offers certification and modification services to the aviation industry players such as airlines, lessors, MROs and OEM’s since 2009. In the last 2 years the company has delivered over 250 projects to major airlines, lessors in the field of aircraft cabin modification and upgrades. Thanks to its reliability, high professionalism and hard-work attitude, ABC International achieved successful results that represented a further motivation for ABC to grow in the right direction, looking at the future with innovation and industrial progress.

For more information, please visit https://www.abc-int.it/

About LATAM Airlines

LATAM is Latin America’s leading airline group, with presence in five domestic markets in South America: Brazil, Chile, Colombia, Ecuador and Peru, along with international operations within Latin America and to Europe, US and the Caribbean. The group operates a fleet including Boeing 767, B767F, B777, B787, Airbus A319, A320, A320neo and A321 aircraft, the most modern models of their kind.

For more information, please visit: https://www.latamairlines.com/



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