Raffles Hotels & Resorts, in collaboration with the renowned publisher Assouline, is delighted to announce the launch of Raffles: From Your Butler. This elegant new book, the newest tome in Assouline’s prestigious hospitality collection, invites readers to experience Raffles’ world of elegance and enchanted glamour through the lens of the brand’s legendary Butler Service.
At the center of Raffles’ story is the emotionally intuitive, highly-personalised service provided by its butlers—a tradition that began in Singapore, where the brand’s first hotel was established in 1887. Here, the ethos of service as a “gentle breeze”—unobtrusive yet ever-present—took shape, and Raffles’ butlers were entrusted with anticipating guests’ every need, often before they even knew to ask. This philosophy continues to define the heart of Raffles service today, which goes far beyond the walls of any suite and into the heart of the destinations themselves.
We are thrilled to collaborate with Assouline on this project, which explores the diverse expressions of Raffles’ Butler Service across cultures and regions, all united by a singular vision, to offer our guests the highest level of care. Raffles: From Your Butler is more than just a book—it’s a journey into the magical world of Raffles, where we connect culture with hospitality to create captivating environments where inspiration abounds and our guests delight in the unexpected, said Claudia Kozma Kaplan, Chief of Brand, Raffles Hotels & Resorts.
In Raffles: From Your Butler, readers are taken on a journey across five continents, exploring Raffles’ global collection of hotels — from Dubai to Paris and Jaipur to Boston. With a foreword by celebrated writer and editor Derek C. Blasberg and text by acclaimed travel writer Mark Ellwood, each page serves as an invitation to discover the best of Raffles, celebrating the brand’s legacy and the butlers who have shaped Raffles hotels and resorts into places of wonder and inspiration.
Raffles: From Your Butler is now available for pre-order at Assouline.com.
About Raffles
Founded in Singapore in 1887, Raffles Hotels, Resorts and Residences are places where ideas are born, history is made and stories and legends are created. At each landmark address, distinguished guests and residents will find a world of elegance and enchanted glamour, where Raffles’ renowned legacy of gracious service knows no bounds. As the authentic heart of a destination, Raffles champions fine art and design, and fosters culture in all its forms, guiding guests to make discoveries in their own time and way. Raffles’ commitment to local communities is expressed through diverse initiatives with a unified mission to actively support the arts and the environment. From one generation to the next, visitors arrive as guests, leave as friends, and return as family. Raffles can be found in key international locations including Singapore, Paris, London, Boston, Istanbul, Dubai, Doha, Maldives, Jaipur, Phnom Penh and Bali, among others; with flagship openings upcoming in Sentosa, Singapore and Jeddah, Saudi Arabia. Raffles is part of Accor, a world leading hospitality group counting over 5,700 properties throughout more than 110 countries, and a participating brand in ALL – Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.
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About Assouline
Founded in Paris in 1994 by Prosper and Martine Assouline, Assouline is the first luxury brand on culture. It began with the desire to create a new, contemporary style of book, using the couple’s experienced eye for visually rich stories and compelling narratives. Guided by their passion for knowledge, culture and travel, the Assoulines have since expanded their vision to nearly 2,000 titles in five main collections, along with special editions, home fragrances and unique library accessories—a grand oeuvre of inspir-ing creations. Throughout the last thirty years, the brand has established a network of international boutiques in prominent locations across the globe. With a distinguished team of creative talents—which includes the founders’ son Alexandre—the brand continues to reinvent the notion of true luxury. Assouline’s roster of collaborators includes some of the world’s most respected brands, artists, photographers, writers and designers. Assouline continues to exude an unparalleled signature style and elegant savoir faire, which has globally redefined modern publishing.
