Raffles Hotels & Resorts, known for its legendary hospitality and signature Butler Service, celebrates its latest campaign, ‘The Butler Did It’, with inspired experiences unique to each hotel and resort. Piloted by Raffles Butlers, this initiative introduces bespoke packages crafted to offer exclusive access and showcase the cultural richness of every Raffles destination in a one-of-a-kind way. Champions of authentic culture and masters of creating unexpected moments of delight, Raffles Butlers are the heart of each hotel and these exclusive offerings. Packages include activities ranging from afternoon tea with Her Royal Highness Princess Chansita Norodom in Cambodia to bespoke historical journeys in London that unveil the city’s hidden stories.
The magic of Raffles lies in delivering a highly personalised level of service that transforms a stay into a remarkable experience. Since 1887, our legendary butlers have been the soul of this tradition, embodying the art of intuitive and emotional hospitality. ‘The Butler Did It’ packages celebrate this enduring legacy by offering guests immersive and unique journeys tailored to each of our iconic destinations. From the cultural heart of Singapore to the refined elegance of Paris, the tropical serenity of the Seychelles, and the historic charm of Istanbul, each experience showcases the grace, sophistication, warmth, and wit that defines Raffles. Omer Acar, CEO, Raffles Hotels & Resorts
Standout itineraries include a twin stay at Raffles Grand Hotel d’Angkor and Raffles Hotel Le Royal in Cambodia, blending history, world-class wellness, and gastronomy. This journey takes guests from the ancient temples of Angkor – the birthplace of the mighty Khmer Empire – to the vibrant heart of Phnom Penh, the country’s royal metropolis. At Raffles London at The OWO, guests will step into history with an exclusive visit to a hidden Whitehall location, exploring the underground lair where Winston Churchill strategized victory during World War II. The Raffles Istanbul experience is elevated by butler-guided helicopter transfers, offering breathtaking aerial views of the Black Sea, the three bridges linking Asia and Europe, and landmarks such as Dolmabahçe Palace, Galata Tower, Hagia Sophia, and Maiden’s Tower. Guests of Raffles Bali are invited to immerse themselves in the island’s natural beauty, from private yacht excursions and hidden beach explorations to holistic wellness rituals, jamu-making workshops, and a visit to a Balinese family home to experience local daily life. For those seeking luxury infused with holistic wellness, Raffles Al Areen Palace Bahrain offers a private escape, including a three-night stay with bespoke wellness experiences, personalised menus, and curated adventures designed to showcase the country’s vibrant heritage.
As Raffles continues to grow globally – welcoming guests to new destinations such as Jaipur, London, Boston, Doha, and Bahrain, with upcoming debuts in Sentosa and Jeddah – its legendary Butler Service remains the cornerstone of the Raffles experience, welcoming travelers into a world of elegance and enchanted glamour. ‘The Butler Did It’ campaign, launched last fall under the creative direction of Trey Laird and shot by photographer Dylan Don, celebrates the hallmarks of the Raffles experience, including the ways its Butlers create magic at every turn.
Information regarding all ‘The Butler Did It’ packages can be found here.
About Accor, a world-leading hospitality group
Accor is a world leading hospitality group offering experiences across more than 110 countries, with over 5,600 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.
