Key Takeaways
Experiential travel continues to rise in 2025; our data shows that guests are searching for destinations during major events like sports tournaments, concerts and cultural festivals.
The allure of Japan is not slowing down in 2025, as the enchanting country continues to top the trending list – especially for Gen Z travelers.
A new year means new adventures, and just in time, Airbnb is unveiling 25 destinations for guests to visit in 2025. The list includes destinations that are surging in popularity, based on an increase in searches made by solo travelers, families, and group adventurers for trips in 2025 compared to the year prior.* It also includes the most wishlisted cities of 2024 we predict will continue to trend in the new year, including Vancouver and Houston.*
Experiential travel continues to rise, and our data shows that many of the search dates for these desirable destinations correlate with major events in 2025, including sporting events such as the football draft in Green Bay, WI and cultural festivals such as the Krewe of Southdowns Parade in Baton Rouge, LA and Holy Week in Seville, Spain. From flourishing cultural hubs like Tokyo, Japan and Mumbai, India to destinations that offer unique experiences like swimming with turtles in Whitsundays, Australia and relaxing in the thermal saltwater baths in Bad Staffelstein, Germany, this list has something for every travel bucket list.
Here are our 25 trending destinations in 2025.
Read the full article at Airbnb, Inc.
Destination MarketingShort Term Rental (STR)
