Steinhausen, Switzerland – February 18, 2025 – RoomPriceGenie, a leading provider of revenue management systems (RMS) for independent hotels and groups, is proud to announce a $75 million USD investment from Five Elms Capital to accelerate international expansion and further enhance its award-winning platform. As part of this next phase of growth, experienced technology executive Chas Scarantino has been appointed as CEO. Co-Founder and current RoomPriceGenie CEO, Ari Andricopoulos, will transition to Chief Strategy Officer (CSO), focusing on product innovation and strategic partnerships.
“According to Skift Research, only about 10% of hoteliers use a dedicated RMS for pricing, with adoption historically skewed toward larger properties and branded chains,” said Andricopoulos. “RoomPriceGenie was founded in 2017 to make automated pricing more accessible and intuitive for independent properties. While we’ve grown and expanded our functionality, our core philosophy of simplicity and efficacy remains. With our new OpenAPI PMS integration and investment from Five Elms Capital, combined with Chas’ leadership and expertise, we’re positioned to help more independent hotels and groups maximize revenue through automated pricing technology.”
RoomPriceGenie has grown into a global business, with over 100 employees and 3,000+ hotel clients across 65 countries. The company has achieved rapid, efficient growth while reaching profitability, proving that its approach—prioritizing innovation and exceptional customer support—resonates with the market.
RoomPriceGenie’s excellence has been widely recognized, earning multiple top rankings in the HotelTechAwards, including second place for “Best Revenue Management System (RMS)” and third place for “Best Place to Work” for two consecutive years. In 2025, it was also named the 7th “Most Recommended Solution” across all hotel technology categories.
“Five Elms identified RoomPriceGenie as a category leader in revenue management, both technologically and operationally,” said Ryan Mandl, Partner at Five Elms Capital. “The launch of RoomPriceGenie’s OpenAPI—the first revenue management system integration of its kind—underscores the team’s commitment to innovation, allowing PMS providers to integrate its solution seamlessly without the typical costs or complexities. We are excited to support the company as it continues to scale.”
Scarantino, who steps into the CEO role, brings extensive experience building and scaling technology companies, leading global expansion efforts and driving operational excellence. Over the course of his career, he has successfully led teams to market products across the United States, the United Kingdom, Israel, Japan and Australia, in addition to founding and scaling his own ventures.
“My passion is scaling teams, developing talent, and fostering a culture that drives both innovation and execution,” said Scarantino. “RoomPriceGenie has built an outstanding platform, a strong company culture and a team deeply committed to helping hotels optimize their revenue. The company has already established itself as the best RMS for independent hotels and a forward-thinking integration partner for PMS providers. I’m excited to build on this success and expand our reach while preserving the unique Genie Culture that makes RoomPriceGenie exceptional.”
To learn more about the investment or to arrange an interview, please contact [email protected] or +33 7 49 78 00 21.
About RoomPriceGenie
RoomPriceGenie is an innovative, award-winning revenue management system (RMS), originally created for small, independent hotels and now used by more than 3000 hotels and groups of all types and sizes in 65 countries worldwide. The RoomPriceGenie RMS is the best way to ensure that every room is priced right, every day, to increase bookings, maximize revenue opportunities and ensure ongoing profitability. With the company’s 65+ integrations with top operational systems, RoomPriceGenie can empower more hotels than ever with the automated revenue management solution necessary to consistently achieve their business and revenue goals.
Find out more about the RoomPriceGenie at www.roompricegenie.com.
About Five Elms Capital
Five Elms is a growth investor in software businesses that users love, providing capital and resources to help companies accelerate growth and further cement their role as industry leaders.
With $3 billion in assets under management and a global team of over 75 professionals, Five Elms has invested in more than 70 software platforms globally. The firm’s operational value creation team supports the portfolio, working alongside companies to accelerate growth, build out executive teams, increase customer retention, improve sales & marketing efficiency, upgrade analytical infrastructure, and expand into new markets.
For more information, visit www.fiveelms.com.
