SAS is unveiling new crew uniforms for its 9,000 employees, blending Scandinavian heritage with modern innovation. Inspired by past designs from fashion icons like Christian Dior and Calvin Klein, the refreshed look balances timeless elegance with contemporary style.
The uniforms emphasise inclusivity, featuring gender-neutral options, optional sneakers, and allowances for visible tattoos and piercings. Sustainability is also a key focus, with upcycled materials and durable fabrics.
The rollout begins in February 2025, marking a new era of identity and expression for SAS as it continues to modernise its brand and passenger experience.
