Crafted by Sofitel’s talented pastry chefs using local flowers, La Haute Croissanterie exclusive collection pushes the art of pastry-making into new realms. In Asia, Sofitel Ambassador Seoul Hotel & Serviced Residences will showcase its own unique creation from May 2025, extending the cherry blossom season into a gastronomic experience
Singapore – Sofitel, pioneer of French luxury hospitality, unveils its very first limited-edition collection of La Haute Croissanterie, one year after the concept’s successful launch. The new collection, La Haute Croissanterie blossoms, features seven indulgent floral-flavoured croissants which pay homage to the tradition and art of elaborate French floral arrangements in hospitality. The buttery delights give guests and locals the opportunity to (re)discover native flavours, from Mexican dahlia to Beninese hibiscus and Korean cherry blossom.
La Haute Croissanterie, where croissants become Haute Couture
Inspired by the excellence and beauty of Haute Couture, La Haute Croissanterie concept was successfully launched on World Croissant Day in January 2024 to elevate the art of croissant-making. Rooted in a perfected traditional French recipe using precise proportions of pure butter and high-quality flour, croissants are enhanced with exclusive local ingredients of the highest quality – from Middle Eastern za’atar to Piemontese hazelnut praline and Korean gochujang.
By blending traditional French techniques with bold and local flavours, the concept invites guests to savour a cultural and sensory journey, where each bite surprises and delights. Every creation reflects the brand’s devotion to refined elegance, while celebrating the unique traditions of each region: an approach that embodies Sofitel’s core values, which highlight local heritage and culture while infusing each destination with its signature French Zest.
A limited-edition collection for 2025, where floral elegance enhances artistry
Drawing inspiration from the timeless floral artistry of French luxury hospitality, La Haute Croissanterie blossoms marks the brand’s very first limited-release collection, turning croissants into a gastronomic adventure where guests can experience local cultures like never before. Designed by Sofitel’s Pastry Chefs from across the world and crafted using local flowers woven into the buttery layers, the collection pushes the artistry of pastry-making into new realms. From May 2025, travellers and locals alike can indulge in seven unique croissants.
The Seoul Bom Blush: At Sofitel Ambassador Seoul Hotel & Serviced Residences, South Korea’s exquisite springtime cherry blossoms have been transformed into a gastronomic experience with an exclusive croissant that pushes the art of pastry-making into new realms. Pastry Chef Hyunho Lim infuses cherry blossom essence into this French classic, reimagining South Korea’s springtime blooms as a refined gastronomic experience. Sculpted to resemble delicate petals, the croissant features a crisp, golden crust filled with cherry blossom whipped ganache and vibrant raspberry gel.
Discerning hotel guests and local residents can discover the flavours of Seoul through this deliciously floral croissant in Sofitel Seoul’s Jardin d’Hiver. Additionally, to celebrate the launch and share the flavour journey of La Haute Croissanterie, Jardin d’Hiver will offer a complimentary Seoul Bom Blush to the first 30 guests on the hotel’s 6th floor from 1st May 2025.
The Seoul Bom Blush is one of seven signature croissants crafted by Sofitel’s expert Pastry Chefs around the world. Global explorers can also discover:
The Verbena Breeze: Inspired by the romantic streets of Paris, this croissant is adorned with delicate pink and white piping to recreate the feminine nature of florals. Available at Sofitel Le Scribe Paris Opera (France).
The Zesty Orange Blossom: In Marrakech, orange blossom is more than just a fragrance; it finds its way everywhere, from the cool water served to guests, to mint tea and pastries. Available at Sofitel Marrakech Palais Imperial (Morocco).
The Dalia Rouge: Refreshing dahlia, elderflower, and plum feature on this unique croissant, reflecting Mexico’s deep connection to nature. A sweet, yet tangy masterpiece. Available at Sofitel Mexico City Reforma (Mexico).
The Citrus Fleur: Adorned with white chocolate, lavender-infused whipped ganache and a zesty lemon myrtle yoghurt crème, this extraordinary croissant blends notes of sweet and sour. Available at Sofitel Sydney Darling Harbour (Australia).
The Floral Saffron: Saffron and its violet-hued flower is considered one of the most valuable spices in the Middle East. This two-toned croissant features a pistachio sponge and saffron crème brûlée. Available at Sofitel Dubai the Obelisk (UAE).
The Wild Hibiscus: Crafted into the shape of layered hibiscus petals, this two-toned croissant is filled with a velvety hibiscus cream, perfectly balanced with fresh strawberries. Available at Sofitel Cotonou Marina Hotel & Spa (Benin).
A unique collection, available worldwide for a limited period
La Haute Croissanterie blossoms will be available for four months in seven Sofitel properties globally, starting from May 2025, with the exception of The Seoul Bom Blush, which will be served at Sofitel Ambassador Seoul Hotel & Serviced Residences from 1st to 31st May 2025.
Creating La Haute Croissanterie blossoms allowed us to elevate everyday experiences for guests by infusing creativity and flair into our pastries, using unconventional tastes to bring flavours from native flowers from around the world. The tradition of gifting flowers is enjoyed across the world, so La Haute Croissanterie blossoms felt like the perfect opportunity to treat those who mean most to us with a creative and delicious twist on the floral bouquet. Anne-Cécile Degenne, Corporate Executive Chef, Sofitel
Discover more croissants linked to their destinations with Sofitel in Asia
At Sofitel, the Cultural Link logo is not just a symbol, but represents the interlacing of ideas, people and cultures. This concept is brought to life all across Asia, where Sofitel’s freshly-made French croissants have been crafted with unique recipes that evoke the essence of their destination. At Sofitel Krabi Phokeethra Golf & Spa Resort for example, guests can discover a unique pastry infused with squid ink and sea salt, to reflect the resort’s oceanfront setting, while Sofitel Singapore City Centre has used teh tarik (local milk tea) to create a distinct flavour. The pastry chefs at Sofitel Bangkok Sukhumvit have enhanced their croissant with pandan, while Sofitel Saigon Plaza reflects Vietnam’s coffee culture with a sweet “caffé-sant”, and Sofitel Phnom Penh Phokeethra has unveiled the amok croissant that exudes a delicate aroma of coconut curry.
About Accor, a world-leading hospitality group
Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. ALL, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor’s mission is reflected in the Group’s purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.
